As Twitter itself is new to many hotels out there it may be useful to know that there are many different management tools that you can use to make you tweeting life a lot easier. Socialmediatoday.com have identified 5 of the best for you to consider.

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Quite often hotels are so involved with reaching out to potential customers that they forget about their existing ones. It costs 5 to 8 times more to sell something to potential customers than it does to existing customers.
Why not use the information you know about your existing customers and use it to make your site more sticky and also provide them with more incentives to come back?

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Is Facebook really great for business? With over 300 million members and growing (50 percent of which log on to Facebook daily), it has to be… especially if you’re a B2C company.
From the perspective of a company using Facebook, the only legitimate options are Pages and Ads (aside from creating Facebook apps of course, and [...]

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Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.
Consumers flock daily to social media sites to keep in touch with friends and family, but [...]

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There is no easy answer to the question, “What will be the next Twitter?” Yesterday, it was Friendster and then MySpace; today we are hooked on YouTube, Facebook, and, undeniably, Twitter — our friendly neighborhood microblogging buzz juggernaut. So who has staying power and what is next on the horizon for big digital breakthroughs?
In the [...]

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Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
1. Web Design
Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This [...]

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As consumers modify their spending patterns, their search behavior—the keywords and terms they use to locate products and services—also change. We recently culled over half a million search terms containing a certain modifier.
It is no surprise that the recession has affected online consumer spending habits. In lean times, people are more apt to curb spending [...]

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Since the advent of digital, the number of brands using humor to deliver their messages has grown markedly. One can only surmise that this is because humor “works.” It works at both connecting brands to audiences and at reshaping brand imagery in powerful ways.
Of course, humor doesn’t always deliver results for brands. Many have tried [...]

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In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition.
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect ’survival tool’ in the [...]

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