Google are currently in discussions to aquire Travel Software maker ITA. It is thought the online giant could use ITA Software’s tools to compete with travel-search features offered by rivals Microsoft. ITA Software could request around $1 billion for their aquisition by Google, who have already announced 6 takeovers this year.

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Putting a face to your hotel using social media networks definitely has its advantages. It allows your customers to converse with a face rather than an anonymous employee while at the same time giving your hotel a voice. Allowing your customers to connect with your hotel on this level will create a much deeper, more meaningful relationship. So if you decide to go down this route and have your hotel represented by a ‘face’, it’s important that that ‘face’ represents exactly what you want your hotel to represent.

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Twitter will begin rolling out paid advertising on it’s social networking platform later today. The ads will appear as ‘promoted tweets’ and will initially only appear in twitter search results. Initially the ads will be charged per thousand impressions but the company plans to create a charging method based on what they call ‘resonance’ which will look at the interaction and importance of the ad and price it accordingly.

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Apple recently announced the creation of iAds, a form of mobile advertising for it’s (also newly announced) iPhone operating system 4.0. The iAds are designed to target mobile phone users where they spend most of their time – on the downloadable apps. There are, however, some limitations to this as the 4.0 operating system (due for release this summer) will not support early iPhone and iPod touch models. Instead the OS 4.0 will only support the iPhone 3G and 3GS, the iPod Touch 2nd and 3rd generations and also the newly released iPad.

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It’s sometimes difficult to understand what’s happening to digital marketing in terms of progression. The social media space is developing so fast that it’s difficult to see what’s around the corner. Freddie Laker and AdvertisingAge have written an article that attempts to see into the future and predict what’s coming next for social media…

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