Twitter will begin rolling out paid advertising on it’s social networking platform later today. The ads will appear as ‘promoted tweets’ and will initially only appear in twitter search results. Initially the ads will be charged per thousand impressions but the company plans to create a charging method based on what they call ‘resonance’ which will look at the interaction and importance of the ad and price it accordingly.

[ Read more → ]

Apple recently announced the creation of iAds, a form of mobile advertising for it’s (also newly announced) iPhone operating system 4.0. The iAds are designed to target mobile phone users where they spend most of their time – on the downloadable apps. There are, however, some limitations to this as the 4.0 operating system (due for release this summer) will not support early iPhone and iPod touch models. Instead the OS 4.0 will only support the iPhone 3G and 3GS, the iPod Touch 2nd and 3rd generations and also the newly released iPad.

[ Read more → ]

It’s sometimes difficult to understand what’s happening to digital marketing in terms of progression. The social media space is developing so fast that it’s difficult to see what’s around the corner. Freddie Laker and AdvertisingAge have written an article that attempts to see into the future and predict what’s coming next for social media…

[ Read more → ]

Last week we published a post on social media best practices for your hotel. We think that these ‘best practices’ are important and have stumbled upon another great article which follows on from last weeks post nicely.
TIG Global share ten best practices that can easily be implemented to increase your followers as well as your web traffic…

[ Read more → ]

It’s one thing to decide on whether or not to start a social media campaign. It’s a competely different kettle of fish deciding WHICH KIND of social media campaign to run. To try to get to the bottom of this, Psychster Inc. and Allrecipes teamed up to study the effectiveness of the different kinds of campaigns and whether or not the campaigns really make a difference.
Such information could be useful when deciding on the best angle of attack for your hotel’s social media assault.

[ Read more → ]

Yes, it’s true…Facebook is now officially bigger than Google. A recent report by Experian Hitwise recently revealed that Facebook has overtaken Google as the most popular site on the internet. However, this doesn’t mean that you should abandon Google as a means of online marketing for your hotel. It still remains true that, when people want to book a hotel, Google and other such search engines are still the first port of call.

[ Read more → ]

Hotel consultant and author Daniel Edward Craig recently held an interview with the Social Media Program Manager at TripAdvisor. Among other things, the interview revealed some useful tips for hotels regarding the management of online hotel reviews…

[ Read more → ]

Many hotel consumers use google maps as a tool to find places to stay. By zooming in to a specific location and searching for the word ‘hotel’, google maps will display all the listed hotels in that area. Now google is developing a pricing system whereby the user can input a date and number of nights and be supplied with a price for each hotel on the map. The project has reached the testing stage and is likely to be rolled out in the near future.

[ Read more → ]

Facebook is well known for its uniformity. Everyone’s profiles look the same and we’re stuck with facebook’s blue colour scheme. However, all is not lost! There are applications that you can add to your hotel’s facebook page to allow you to display whatever you want (within reason!). Get those creative juices flowing!

[ Read more → ]