Video can be a very powerful tool for businesses of any size, but YouTube’s free-to-use business model, ease of use, and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well.

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Under a new partnership between Google and Bazaarvoice, retailers and manufacturers can display their online product reviews and ratings within their AdWords ad campaigns – as well as have them appear in product searches on Google.com.

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In a further push to become more dynamic, Facebook announced that they would be introducing a universal “like” button. The announcement was made at Facebook’s F8 Developers Conference. Facebook users (of which there are many!) will now be able to “like” any website on the internet with a “like” button. Further to this, Facebook will collect the “like” data, creating a data goldmine which they are sure to make good use of.

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Most of us already know that twitter can be used for customer service, recruiting, contents, giveaways and promotions for your hotel. There are, however, more business opportunities that aren’t quite as obvious. Mashable have looked a little deeper than most and have come up with 5 unique ways to use twitter as a business tool for your hotel.

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Google are currently in discussions to aquire Travel Software maker ITA. It is thought the online giant could use ITA Software’s tools to compete with travel-search features offered by rivals Microsoft. ITA Software could request around $1 billion for their aquisition by Google, who have already announced 6 takeovers this year.

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