Would you turn to Facebook when planning a business trip? If you’re British or American, your answer is probably “no”. If you’re from mainland China, you might answer differently…

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TripAdvisor has announced the launch of its “TripAdvisor Trip Friends” feature, allowing travellers to get advice from their Facebook friends on TripAdvisor to plan their next vacation.

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Regardless what tool you use to drive traffic to your site, landing page optimization should be an important step in your process. It all comes down to providing a page of content that searchers were ultimately looking for. Searchers get to your site in many different ways, but you must deliver on promises that prompted them to get them there. So how do you improve your landing pages and test for best results?

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Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

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In a recent article about social media for hotels, Daniel Edward Craig argued that it doesn’t make sense for most hotels to start a blog. Blogs are time-consuming and challenging to maintain, often starting in a flurry of enthusiasm and then fading over time. An abandoned blog is like frayed carpet in a hotel lobby: it speaks of apathy and neglect and can be off-putting when stumbled upon.

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Last month, Facebook introduced their new universal “Like” button. Since then, this feature has been popping up on more and more sites across the web. The idea behind the new feature is to allow users to have Facebook experience outside of the walls of Facebook.com. So how can your hotel and your hotel’s website use this new feature?…

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New data published in the Wall Street Journal has uncovered that Facebook’s ad platform is performing remarkably well, outperforming the likes of Yahoo and Microsoft (in terms of ads displayed, at least). The number of ads facebook displays each month is, on average, a massive 50 billion. Yet this hasn’t been a great source of revenue for facebook to date, earning them around $1 billion compared to Yahoo’s expected $5 billion this year.

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Twitter’s brand spanking new advertising function they’re calling “Promoted Tweets” could be an extremely useful marketing tool. Twitter’s sheer volume of content often drowns out relevant posts. Promoted Tweets are a way for you to make sure your tweets are being noticed above the irrelevant posts.

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Google Places (formerly known as ‘Google Local Business Center’) is a great tool for any business. This is especially true for the hotel industry where online consumers often consider location to be a priority over other factors. Google maps (mobile or otherwise) provides the consumer with the ability to search for all hotels within a certain area, but for your hotel to appear in the localised search results it has to have been registered with Google Places. Here’s how to make the most of this extremely useful feature…

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