Everyone knows that Google’s Adwords service, and other key-word based advertising, works something like an auction. But in fact, it’s not that simple. How can you increase your traffic volume, at no risk to your budget? Volume and targeting are two instruments that should work in tandem. They help you fine-tune your campaign, to constantly increase profits.

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Family travel is the fastest growing rate of all sectors of leisure travel. Holiday makers are spending more time searching for great deals, such as exploring new travel destinations to find the best bargains and joining Online Travel Agencies (OTA) and to gain good discounts.

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Companies should be taking note of how to improve their blogs to attract more readers and get more results. In today’s world, small businesses with corporate blogs receive 55 percent more traffic than those who don’t blog.Yet still many companies with corporate blogs are not thinking outside the box and are often afraid to take on colourful personalities or step a bit outside of their company’s happenings!

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Where will you get the most bang for your buck?? For some hoteliers on line marketing is still an unfamiliar environment, But if nothing is done, your competitors will take the business from you. The vast volume of social media and on line marketing opportunities out there can be overwhelming and costly but don’t let this distract you – When these opportunities are used correctly they can produce a high ROI for your hotel!

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At the end of April we reported that Google were poised to acquire travel software company ITA Software. Google have now come to an agreement with ITA to proceed with the acquisition for the sum of $700m, subject to adjustments. On the acquisition, Google stated, “We think we can make more significant innovations and bigger breakthroughs in online flight search by combining our engineering expertise with ITA Software’s than we would by simply licensing ITA Software’s data service.”

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Google’s release of Buzz (social networking additions to it’s Gmail service) back in February will be seen by most people as a bit of a failure. It was the company’s first attempt at taking a piece of the social networking pie which is currently largely dominated by Facebook. There are now, however, rumours that Google aren’t done just yet. It is widely believed that Google are working on a more directly competitive social networking platform that will be closely modelled on Facebook’s hugely successful system.

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Search marketing specialist Vizergy, in partnership with HSMAI, devised and conducted an online survey to identify and understand how hotel marketing professionals are using the Internet to market their hotels and increase their ROI.

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As with most social media platforms it is fairly difficult to achieve the very delicate balance needed to be able to achieve a highly successful Twitter campaign for your hotel. Mashable have come up with a small but rather useful checklist to help you achieve the best results from your Twitter activity.

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Akamai Technologies have released the findings of a report that studied consumer responses to travel website preformance. The general feedback from the research was that if your site is not fast enough, you will lose out on bookings BIG TIME.

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