Search marketing specialist Vizergy, in partnership with HSMAI, devised and conducted an online survey to identify and understand how hotel marketing professionals are using the Internet to market their hotels and increase their ROI.

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As with most social media platforms it is fairly difficult to achieve the very delicate balance needed to be able to achieve a highly successful Twitter campaign for your hotel. Mashable have come up with a small but rather useful checklist to help you achieve the best results from your Twitter activity.

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Akamai Technologies have released the findings of a report that studied consumer responses to travel website preformance. The general feedback from the research was that if your site is not fast enough, you will lose out on bookings BIG TIME.

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Would you turn to Facebook when planning a business trip? If you’re British or American, your answer is probably “no”. If you’re from mainland China, you might answer differently…

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TripAdvisor has announced the launch of its “TripAdvisor Trip Friends” feature, allowing travellers to get advice from their Facebook friends on TripAdvisor to plan their next vacation.

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