Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

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The latest report by the Interactive Advertising Bureau (IAB) estimates Internet ad revenue increased by 26% last year compared to 2006, Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter.
Online ad revenues breached the $21-billion mark last year, according to the lastes report by the Interactive Advertising Bureau (IAB) [...]

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Judith L. Singer in her HTrends column looks at some trends that will play a role in shaping spa industry and provides some ideas that might help prepare hoteliers for the future.
Spas are ‘hot’ but it is easy to get ‘burned’ unless your spa development, marketing and management plans are on-trend and market-driven. There is [...]

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Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business.
Microsoft announced on Sunday, the 18th May, that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft would like to discuss an [...]

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According to a new report, the rise in online promotional spending is due to “the inability of newspapers, magazines, radio and TV to prove return on advertising investment.”
Spending on online promotions, including contests and coupons, will nearly triple to $22.8 billion by 2012 from $8 billion in 2007, according to Borrell Associates’ “Online Promotions: The [...]

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According to a new report, the rise in online promotional spending is due to “the inability of newspapers, magazines, radio and TV to prove return on advertising investment.”
Spending on online promotions, including contests and coupons, will nearly triple to $22.8 billion by 2012 from $8 billion in 2007, according to Borrell Associates’ “Online Promotions: The [...]

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Microsoft announced on Saturday that it has withdrawn its proposal to acquire Yahoo! after the two companies could not come to an agreement on a price and other terms.
At the final meeting on Saturday Yahoo said the lowest price they could accept was $37 per share. Microsoft offered $33 per share (up from the initial [...]

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Until last week Yahoo! minimum bid for sponsored search keywords was a fixed $0.10. Now Yahoo! has decided to move away from this fixed minimum bid to a variable minimum bid.
Yahoo! Search Marketing has introduced their new pricing structure. Until last week Yahoo! minimum bid for sponsored search keywords was a fixed $0.10. Now [...]

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The Google marketing manager Alexandra Kenin informs that Google AdWords now offers mobile image ads. The ads are the same as typical Google image ads but small enough to fit on a mobile phone’s screen.
The new service is available in the following countries: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, India, Ireland, [...]

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