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Entries Tagged as 'Online Advertising'

Weighing the Pros & Cons of New Google Features

January 22nd, 2014

New online distribution tools and channels can potentially bring new demand to a hotel. But they also come with one big caveat: cost.

Now that Google has cemented itself in the online hospitality space with search engine optimization and marketing tools, as well as Google Hotel Finder, the company is rolling out partnerships with hoteliers to provide an additional suite of tools. Late last year, Google commenced partnerships to offer 360-degree photos inside hotels as well as mobile payment and loyalty options through Google Wallet.

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Tags: Google · Online Advertising · search marketing

Advertisers will have spent US$5.6bn on YouTube this year

December 12th, 2013

ouTube will bring in about US$5.60 billion in gross ad revenues this year, according to eMarketer’s first-ever analysis of how much advertisers spend on the platform.

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Tags: Mobile / Location Based Marketing · Online Advertising

Second screen revolution: 89pc of Irish smartphone users browse devices while watching TV

December 5th, 2013

Around 89pc of Irish people have one eye on the TV and another on their mobile device, new research into the second screen trend by the Interactive Advertising Bureau (IAB) reveals.

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Tags: Browse trends on mobile devices · Mobile / Location Based Marketing · Online Advertising

Why You Shouldn’t Undervalue Ads on Social Media

October 31st, 2013

Why you should pay more attention to ads on Social Medias? Facebook click rate up by 275%, Twitter revenue is up 4X per visit

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Tags: Facebook · Online Advertising · Social Media

Review Extensions within Google AdWords go global

October 17th, 2013

We wrote about Review Extensions a few months ago when they were available via a google Beta, today we have heard the exciting news that Google have launched Review Extensions to all google accounts. Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts, Google announced. This extension, which began beta testing back in June, allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.

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Tags: Google · Online Advertising

What do hoteliers really think about OTAs?

August 2nd, 2013

Online travel agencies control a significant proportion of hotel bookings – and charge a healthy commission to boot. So how much do hotels need them and how can they be managed?

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Tags: Distribution · OTAs · Online Advertising · Search Engine Optimisation · search engine marketing · search marketing

Maximizing reach through online marketing

July 26th, 2013

Online marketing presents hotels with unprecedented opportunities to grow and reach new customers.

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · trends in the hospitality industry

Meta Search Marketing: The New Revenue Frontier in Hospitality

July 19th, 2013

Meta search marketing in hospitality is online advertising that requires real-time room availability and pricing feed. This new “hybrid” digital marketing format, the result of the convergence of hotel online distribution and online advertising, requires real-time hotel inventory availability + pricing and marketing campaign, budget and bid management by property.

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Tags: Google Plus · Hotel Marketing · OTAs · Online Advertising · meta search marketing · revenue management · trends in the hospitality industry · tripadvisor

For more direct hotel bookings, connect the dots in Google land

July 1st, 2013

From dreaming, researching, booking, experiencing, to sharing – Google products connect with travelers at all stages of the online travel journey. Yesterday’s ReviewPro’s webinar “Google for Hotels” promised a deep dive into the world of Google as it relates to hotel marketing.

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Tags: Google · Google Plus · Hotel Marketing · Hotel Reviews · Internet Marketing · Mobile / Location Based Marketing · Online Advertising · Search Engine Optimisation · Social Media · Social Media Marketing for Hotels · e-commerce