Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.
This has led to brands building a presence within Facebook so they can benefit from these lower costs. The new research, released today, is based on 326bn impressions for 266 clients across 205 countries.

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Even though digital marketing has increased tremendously this year – with some hotels having increased their digital media budgets by more than 500% – it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.

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Over the past few months, Google have been updating the design and experience of Google Search giving users a more seamless and consistent online experience. As part of these look and feel changes, they are now introducing new ad placements on Google Search.

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Google is about to take what it calls “a whole new approach” to search advertising, the foundation of its massive revenues. Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an advertiser will create a campaign by bidding to run ads alongside specific keyword searches. With the new product, advertisers just point AdWords toward the pages that they want to promote. Then Google matches the ad with the best searches and generates an appropriate headline.

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Click-through rates for travel searches on mobile are 61% higher than from conventional internet connections, research by performance marketing firm Efficient Frontier has found. However the picture is markedly different for conversion rates on mobile, which were found to be 49% lower than from fixed-line computers. Efficient Frontier said the findings underline that most searches with an ‘intent to buy’ are carried out on consoles, but it still believes travel firms have an opportunity with mobile.

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While Facebook gives advertisers the tools to reach highly specific audiences, it doesn’t tell them much about how each of those audiences prefers to interact with advertisers. A new study from Socialcode, a Washington, DC-based agency that specializes in Facebook advertising, shows that age and gender play a significant role.

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Hotel Marketers should incorporate an intergrated marketing approach where consistent messaging and branding throughout the purchasing process should be present.

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Advertisers using google AdWords can now target customers based on the interests and browsing history. To do this advertisers can choose from over 1,000 interest categories.

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E – Marketer have estimated that US display revenues this year will grow by almost 81% to a staggering $2.19 billion. Making them the new No. 1 in the US for display advertising.

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