Our ‘Top 30 Irish Hotels on Facebook’ list this week has come out. This week 3 hotels have moved up and there has been 1 new entry. Has your hotel made the list?

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Google is poised to launch Offer Extensions, a new service allowing search advertisers to place Groupon-style discount coupons alongside their regular search ads. That could help brands get attention without having to spring for potentially costly Groupon deals.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 new entries!
Has your hotel moved up the list?

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Regardless of what some in the industry say, the search engines are still alive and well. There is a reason why the search engines are travel consumers’ favorite travel research and planning tool.

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As the channels by which hotel rooms are marketed and sold continue to evolve—and inherently move from traditional to digital platforms—experts are embracing the ability to track and measure efforts.

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A Forrester report found two-thirds of marketers now feel the need to integrate social media and other outreach efforts into their search strategies, while more than half say they’re struggling to stay abreast of algorithm changes and other technological shifts.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels moved up the list again!

Has your hotel made the list?

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TripAdvisor’s “Show Prices” CPC Program is a major distribution channel that provides high return on ad spend for hotels big and small, branded or independent. Used as a tool to lessen dependency on OTAs, this program can boost direct bookings, thereby increasing overall revenues and strengthening brand identity.

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Online marketers focusing on SEO and SEM look to Google+

Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.

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