Around 89pc of Irish people have one eye on the TV and another on their mobile device, new research into the second screen trend by the Interactive Advertising Bureau (IAB) reveals.
Entries Tagged as 'Online Advertising'
December 5th, 2013
October 31st, 2013
Why you should pay more attention to ads on Social Medias? Facebook click rate up by 275%, Twitter revenue is up 4X per visit
October 17th, 2013
We wrote about Review Extensions a few months ago when they were available via a google Beta, today we have heard the exciting news that Google have launched Review Extensions to all google accounts. Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts, Google announced. This extension, which began beta testing back in June, allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
August 2nd, 2013
Online travel agencies control a significant proportion of hotel bookings – and charge a healthy commission to boot. So how much do hotels need them and how can they be managed?
July 26th, 2013
Online marketing presents hotels with unprecedented opportunities to grow and reach new customers.
July 19th, 2013
Meta search marketing in hospitality is online advertising that requires real-time room availability and pricing feed. This new “hybrid” digital marketing format, the result of the convergence of hotel online distribution and online advertising, requires real-time hotel inventory availability + pricing and marketing campaign, budget and bid management by property.
July 1st, 2013
From dreaming, researching, booking, experiencing, to sharing – Google products connect with travelers at all stages of the online travel journey. Yesterday’s ReviewPro’s webinar “Google for Hotels” promised a deep dive into the world of Google as it relates to hotel marketing.
Tags: Google · Google Plus · Hotel Marketing · Hotel Reviews · Internet Marketing · Mobile / Location Based Marketing · Online Advertising · Search Engine Optimisation · Social Media · Social Media Marketing for Hotels · e-commerce
June 26th, 2013
Utilizing Google+ business pages is extremely important for a number of reasons. In addition to recently merging Google+ and Google pages, we all know Google is the leading search engine, and therefore the integration of Google+ with search engine marketing is critical.
June 12th, 2013
Branded Videos Shared More Than 500,000 Times Every 24 Hours