Entries Tagged as 'Mobile / Location Based Marketing'

Why Your Hotel Can’t Ignore ‘Mobile’

January 4th, 2011

Mobile technology is no longer something we are simply anticipating. The development of new technologies and ideas has brought about higher expectations from your potential guests. With the increase in smartphone use and android applications, it’s evident: the mobile trend is here…and it is here to stay.

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Tags: Mobile / Location Based Marketing · Social Media · Social Media Marketing for Hotels

Travel Research Shows An Increase in Mobile Bookings for 2011

December 15th, 2010

According to Travolution half of travel firms believe the value of mobile websites have yet to be realised. Results suggest that 70% expect to make more revenue from mobile in the next 12 months.

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Tags: Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing

Mobile “Check-In” Benefits for Hotel Guests

December 7th, 2010

In this growing era of competition, one of the latest means of advertising is Location based advertising such as Facebook Places, Foursquare and Twitter. Over the past year, the excitement and expectation that location has generated among subscribers has been tremendous. Here is an example of how Choice Hotels are using it to reward their guests with special privileges by “checking in” to their hotels.

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Tags: Facebook · Mobile / Location Based Marketing · Twitter · foursquare

Beyond Viral: 3 Ways Successful Marketers Can Embrace the Social Web

December 2nd, 2010

Marketers who take advantage of the Internet unique capabilities have the potential to build increasingly engaged customer communities. Here’s a look at three major trends.

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Tags: Facebook · Mobile / Location Based Marketing · Social Media Marketing for Hotels · Twitter · foursquare

Facebook Messages: 10 Things Email Marketers Need to Know

December 2nd, 2010

As you have probably read already, Facebook has announced a complete revamp of its messaging service, Facebook Messages. With a host of new features, many email marketers are likely to be wondering what effect this new service has on the work they do.

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Tags: Facebook · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels

2010 is The Year Mobile Hotel Bookings Took Off

December 1st, 2010

Whether 2010 finally shapes up to be the year for mobile, it already has a huge head start in one sector: travel. While mobile search overall has increased four-fold in the past year, according to Google, searches for travel-related terms have jumped 12 times and hotel-specific terms are up 30 times in the same period.

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Tags: Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing

Boost your Hotel’s Revenue with International Revenue Guru, Jeff Osborne this Mon 29th Nov in Dublin

November 25th, 2010

There has never been a better opportunity to boost your Hotel’s Revenue, sharpen your revenue management skills or just get to grips with what it is all about.
International Revenue Guru, Jeff Osborne is in Dublin this Monday to faciliate two workshops on behalf of HSMAI Europe.
Jeffrey Osborne CRME, CEO of Intelligent Hotels, has been recognised [...]

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Tags: Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing

Facebook Places: Who? What? When? And now Where?

November 19th, 2010

When Facebook announced Places a few months ago, it was the long-awaited feature that brings location-based functionality to the most popular social network in the world.

It allows you to add places, check in to places that already exist, and tag people who are with you. If you’re checking in for a group, make sure you tag your friends before you checkin, yourself.

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Tags: Facebook · Mobile / Location Based Marketing

Introducing Facebook Deals

November 19th, 2010

Everyone likes getting a good deal, but it’s not always easy to find the right one at the moment you could use one.
Facebook has recently announced Facebook Deals which enables local businesses to now use their Places page to push out deals for existing customers and hopefully more by finally incentivizing check-ins.

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Tags: Facebook · Internet Marketing · Mobile / Location Based Marketing