With the growth of the mobile consumer everyone is trying to sell their products via mobile. Due to a lack of vital information on this core subject some people feel that going mobile appears to be a bit of a confusing subject.

[ Read more → ]

As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn’t quite been [...]

[ Read more → ]

After a long awaited wait, Facebook places had been launched in Ireland. Here is a ‘How To’ guide on how to claim your place, Don’t delay – Claim your Hotel or Business today.

[ Read more → ]

When: 7th Feb 2011

Where: Hilton London Metropole

Time: 9am – 6pm

Conference outline & pricing……

[ Read more → ]

Mobile applications have taken off in the past several years. Thanks in large part to the rise of the iPhone, millions upon millions of consumers treat their mobiles like computing devices. It’s a trend that nobody expects to slow anytime soon.

[ Read more → ]

This report by Dan Zerella induclges into the activity pf Twitter users. It compares the users who reported frequently engaging in specific types of web activity with users who reported never engaging in this activity. When analyzing the data, he focused on areas where the profile differed from the control to identify ways to target each of these profiles.

[ Read more → ]

When you think of online advertising, Social Media may not be top of mind but a new report from eMarketer estimates Social Media adverting such as Facebook is forcast to reach $3 Billion during 2011.
There is no doubt that Facebook is becoming a more interesting advertising platform, particularly for smaller companies with limited budgets.

[ Read more → ]

This article explains why we should not ignore the impact that smartphones and social media are having on our lives. With 650 million people globally using smartphones more and more frequently for day to day tasks such as email & social networking.

[ Read more → ]

Trends in digital marketing have moved pretty quickly over the past few years so your hotels marketing practices should have made some attempt to keep up with such changes. This article outlines a few signals that indicate your marketing is outdated.

[ Read more → ]