Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.
It may not have received much fanfare, but this is a huge change for post-click marketing.
Until now, [...]

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A recent study by google has found that 19% of Hotel queries within Google search are being made from a mobile device. Google have also predicted from market trends that this figure is set to climb over the next year. Travel companies are therefore being urged to consider mobile in the same way as they interact with consumers on the web-based journey

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According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.

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Do you have a mobile friendly website? The figures for consumers accessing the Internet using mobile devices continues to rise . Over the last 3 months EyeforTravel research indicates that the travel industry’s love affair with apps is waning. The industry is investing more in mobile websites than Apps.

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With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network.Although the amount of usage is growing quickly, it is still taking some businesses quite some time to get their “Facebook legs.” A lot of businesses are using Facebook as a broadcast mechanism instead of a tool to engage with their fans. For those who are attempting to engage, standing out amongst the sea of other Fan pages out their can be difficult and frustrating, especially with a limited budget

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Here are 10 ideas to post on your Facebook page -All of which can help you to increase fan engagement:
1. Link to guest comments from review sites such as TripAdvisor: If you do reply to negative reviews in a good way, why not link to those bad comments as well? Yet also [...]

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A question that should be on every hotelier’s agenda these days is: How do we use social media to reach our customers?  Many companies already have a strong plan already in place for the big three: Facebook, Twitter and the corporate blog. On top of this, most savvy businesspeople are [...]

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Dr Eric Schmidt, Chairman of the Board CEO at Google talks about the growth of Mobile and describes how it is growing more than they had ever predicted. Some interesting fugures were released including the fact that also said that 78% of smart phone owners use their phones while they shop.

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For the lodging industry, 2010 was a year of recovery as the US economy showed signs of relief. As 2011 kicks off, we find that internet marketing is an even more important part of the overall marketing portfolio of our hotels. One major shift in 2010 was the significant gain [...]

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