The internet’s global co-ordinator ICANN have voted to allow the creation of website addresses which end in company names. This will enable big firms to replace ‘.com’ with their own brand at a cost of approx $185,000…

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Google has created an appealing directory of local businesses and things to do in cities. This appears to be an effort by Google to bring a number of initiatives together in a single place: Places Pages, Offers, Mobile, Events and promotion of its ads/services to local business owners.

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Recent Distribution data takes the hotel industry one step closer to analyzing return on investment by distribution channel. .The preliminary data from chain hotels in the United States shows the property-direct channel provides the greatest amount of demand and revenue (54.3% and 46.5%, respectively).

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Mobile bookings in the travel space has accelerated from 20 million in 2008 to 200 million in 2010. And, Google projects that 8% of all mobile users will be booking travel from their smartphones by next year.
Increasingly, brands need to be investing in mobile as a platform for servicing the traveler, providing a convenient way for brands to curate the customer experience and deliver exactly what the traveler needs, at exactly the moment they need it.

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This week, our Top UK Hotels on Twitter has seen 1 new entry and 4 hotels have moved up the table!

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 1 new entry

Has your hotel made the list?

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This week, our Top UK Hotels on Twitter has seen 0 new entries and 2 hotels have moved up the table!

Has your hotel made the list?

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Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports.

The figure is a23% jump over Q1 2010, which had been a first-quarter record as well.
In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump over 2009, which had seen [...]

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Social media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.”
However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign. [...]

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