Location-based technologies are changing the way consumers engage with hospitality brands. While Marketers are always seeking avenues to build customer relationships, they must consider the challenges associated with monitoring location-based engagement across multiple locations.
Entries Tagged as 'Mobile / Location Based Marketing'
Relationship Building Through Location-Based Technologies
July 28th, 2011
Tags: Facebook Places · Mobile / Location Based Marketing · Travel Marketing · e-commerce · foursquare
Facebook Introduce A ‘Facebook For Business Guide’
July 27th, 2011
Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site.
Tags: Building a Community / Tribe · Facebook · Mobile / Location Based Marketing · Social Media · e-commerce
Top 30 Irish Hotels on Twitter #Top30IEHotels
July 22nd, 2011
It’s time for this week’s Top 30 Irish Hotels on Twitter. There were 1 new entry this week and 7 hotels have moved up the table.
Has your hotel made the list?
Tags: Mobile / Location Based Marketing
Twitter Eager To Be The Engine Of Real-Time Commerce
July 21st, 2011
Twitter wants to be “the world in your pocket,” according to CEO Dick Costolo — but more than anything, it wants to be the engine of mobile and real-time commerce in your pocket.
Tags: Mobile / Location Based Marketing · Social Media · Twitter · e-commerce
Social Media And Mobile Strategies For The Travel Industry
July 20th, 2011
Social Media and Mobile Strategies for the Travel Industry 2011 report provides aN insight into how to reach out to today’s tech-savvy shoppers.
Tags: Mobile / Location Based Marketing · Social Media · Travel Marketing · e-commerce
What Is Next For Mobile Commerce?
July 15th, 2011
One of the next big innovations in mobile commerce that will impact the hotel and travel industry is the NFC chipset in smartphones. Near Field Communication (NFC) allows for simplified transactions and data exhange through mobiles. M-commerce and Near Field Communications (NFC) are improving and enhancing the travel experience for travellers.
Tags: Mobile / Location Based Marketing · Travel Marketing · e-commerce
Mobile Phones Predicted To Become The New Credit Card
July 8th, 2011
Mobile payments is a popular term which is set to re-define commerce, where soon people will use their phones as a method of payment. PayPal and Google are confident this new trend will shape consumer buyer behaviour in the future.
Tags: Google · Mobile / Location Based Marketing · e-commerce
Social Media as a Tool to Optimise Revenue
June 23rd, 2011
The social media revoloution has become a tool to increase revenue in the Hospitality and Tourism industry today. Facebook (over 500 million active users), MySpace (44 million active US users) and Twitter (21 million active users) can be utalised to reach the customer and increase income.
Tags: Facebook · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels · Twitter
Mobile shopping to increase by $25 billion over the next 5 years
June 22nd, 2011
According to a new report by Forrester purchases from smartphones and mobile devices is set to increase by 40 per cent over the next 5 year. The report also found that checking the news and using social media outrank shopping on a list of ways people use smartphones.
