Entries Tagged as 'Mobile / Location Based Marketing'

Google+ Starting to Introduce Business Profiles

September 28th, 2011

After three months of testing the social-network waters, Google+ is finally ready to make a big splash. In the past week, it abandoned its invite-only program, began promoting registration from its seen-by-millions-daily homepage and declared the network ready for brands.

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Tags: Google · Mobile / Location Based Marketing · Social Media · Social Media Marketing for Hotels

Top 30 UK Hotels on Twitter #Top30UKHotels

September 27th, 2011

This week, our Top UK Hotels on Twitter has seen no new entries and 2 hotels have moved up the table!

Has your hotel made the list?

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Tags: Mobile / Location Based Marketing

Mobile Optimised Sites Perform Better in Adwords

September 22nd, 2011

Google is announcing today that websites that are optimized for mobile will now factor into ad quality. The company says that last year it began to limit ad serving on smartphone devices if they pointed to landing pages with Flash-heavy content, in order to improve the experience for users. Now the search giant will be considering the mobile optimization of a website as a new factor of mobile ads quality for all AdWords campaigns that are driving mobile traffic.

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Tags: Mobile / Location Based Marketing · Search Engine Optimisation

Mobile is Changing The Online Travel Business

September 19th, 2011

Expedia’s thoughts on the changing online travel environment that is promoting mobile interaction. According to Expedia – Instead of searching and booking travel, the business on a mobile device is about providing a concierge-like level of service for travelers.

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Tags: Mobile / Location Based Marketing

TripAdvisor On the Road

August 30th, 2011

TomTom provides drivers with navigation services and live traffic information and in October will add a TripAdvisor app, with its more than 50 million reviews about hotels and restaurants along drivers’ routes, to the TomTom Go Live 1535 M navigation device, the companies say.

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Tags: Mobile / Location Based Marketing · Travel Marketing · trends in the hospitality industry · tripadvisor

Top 30 Irish Hotels on Twitter #Top30IEHotels

August 19th, 2011

It’s time for this week’s Top 30 Irish Hotels on Twitter. 4 hotels have moved up the table
Has your hotel made the list?

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Tags: Mobile / Location Based Marketing

Mobiles Set To Replace Laptops

August 18th, 2011

The digital age is entering the “post-PC world” where PCs and laptops are being replaced by mobile handsets and tablets, these devices are quickly becoming the favourite go-to devices to access the internet.

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Tags: Mobile / Location Based Marketing · e-commerce · trends in the hospitality industry

Google Is Going Places

August 15th, 2011

As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

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Tags: Google · Hotel Marketing · Mobile / Location Based Marketing · e-commerce · trends in the hospitality industry

Mobile Marketing – Five Best Practice Tips

August 10th, 2011

With fewer consumers checking information before they leave the house, there’s an increase in the number of people now searching for places and services with their phones on–the-go. This article outlines five best practice tips for mobile marketing.

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Tags: Facebook Places · Hotel Marketing · Mobile / Location Based Marketing · Travel Marketing