Frommer survey shows a planned increase in the travel segment efforts on Mobile Spend and App Development in 2012

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Mobile spend is 6.5 percent of all search spend, up 2.7 times from a year ago in the US. Advertisers can’t simply transfer a search campaign to mobile. Travel marketers need to understand how consumer behaviour differs when it comes to static desktop searches and mobile searches.

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Yesterday Google formally announced some changes in the presentation of local results on Google.com SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. In the coming weeks, you’ll start seeing the improved local search experience in more than 40 language

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When the Maps API Terms of Service were updated in April of this year Google announced that usage limits would be introduced to the Maps API starting on October 1st. With October upon us, Google begins to intoduces charges for Google Maps API’s.

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Google is taking its Street View feature indoors. The company announced last May it would be taking interior shots of stores, but now it is moving out of its pilot phase with more 360 degree interiors cropping up online.

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Searches from mobile devices account for 14% of Google’s traffic up from around 4% last year, underling the importance of having a mobile strategy. Ian Carrington, the search engine’s director of mobile, told the Travolution Summit firms that do not have a mobile strategy do not have a future strategy.

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Smartphone usage is rapidly increasing around the world. Recognizing this growing trend and the opportunity to capture market share among consumers booking travel via digital devices, global hoteliers are investing more resources into mobile websites and other marketing initiatives.

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A report on mobile commerce has indicated that the number of mobile application downloads worldwide will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015 to reach 98 billion at the end of the period.

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Google has introduced a new conversion tracking metric for AdWords. All AdWords accounts will now have the ability to report calls placed from mobile pages.

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