Social media is an increasingly popular area of marketing and communications for businesses of all sizes. Hotels and industries of all types are interested in learning about the basics of building and implementing a social media strategy.
One area of social media which can be discussed with relative consensus is how to define roles within your social media team.

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This week, our Top UK Hotels on Twitter has seen 2 new entries and 2 hotels have moved up the table!

Has your hotel made the list?

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It has emerged that Online Reputation was a significant topic at this years World Travel Market which took place in London last week.
VP of the Hotel Marketing Association has said that “Word of mouth is now both global and immediate, which presents a major challenge for anyone working anywhere in hospitality,”

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels move up the table and 0 new entries.

Has your hotel made the list?

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Are location-based services like Foursquare and Gowalla just a short-lived fad – or have they simply not yet reached their potential? A new report indicates, that despite an over abundance of online media coverage, only 4 percent of online adults use such services to check in, and only 1 percent of Internet consumers check in on any given day.

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Facebook should be considered as an extension to your existing customer service and communication functions rather than an outright sales channel. But one of the
major challenges of engaging in social media, especially Facebook is the significant time investment required.

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This week, our Top UK Hotels on Twitter has seen 1 new entry and only 5 hotels have moved up the table!

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 1 new entry.

Has your hotel made the list?

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People love social media for different reasons, Whatever the case, the downside to social media is that it is sometimes difficult to know if your time with it is well spent.

So, as with the rest of your business, it is important that you review the ROI of your social media efforts

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