Facebook are beginning to roll out an update to their tracking service – Insights. For a while now the Insights service has served its purpose but has been lacking a few major functions. This update should make more valuable information available that could demonstrate to businesses active on facebook that their presence is indeed worthwhile.

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It’s no longer good enough to merely have some kind of presence for your hotel on the web. As technology improves, the consumer expects your website to improve as well.
In a recent report it has been shown that consumers do most of their online spending during peak times. The research also shows that if your site is outdated and slow during these periods due to the added strain, the consumer is likely to lose patience quickly and look elsewhere.

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In a recent article about social media for hotels, Daniel Edward Craig argued that it doesn’t make sense for most hotels to start a blog. Blogs are time-consuming and challenging to maintain, often starting in a flurry of enthusiasm and then fading over time. An abandoned blog is like frayed carpet in a hotel lobby: it speaks of apathy and neglect and can be off-putting when stumbled upon.

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There are discussions happening about your hotel in the online world whether you like it or not. Some of these discussions are good and others are not so good. Therefore, the choice you have to make as a hotel is whether to participate in these conversations or not.

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Last month, Facebook introduced their new universal “Like” button. Since then, this feature has been popping up on more and more sites across the web. The idea behind the new feature is to allow users to have Facebook experience outside of the walls of Facebook.com. So how can your hotel and your hotel’s website use this new feature?…

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