TripAdvisor has announced the launch of its “TripAdvisor Trip Friends” feature, allowing travellers to get advice from their Facebook friends on TripAdvisor to plan their next vacation.

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Regardless what tool you use to drive traffic to your site, landing page optimization should be an important step in your process. It all comes down to providing a page of content that searchers were ultimately looking for. Searchers get to your site in many different ways, but you must deliver on promises that prompted them to get them there. So how do you improve your landing pages and test for best results?

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Facebook is fast becomming an integral part to a digital marketing campaign, and with over 400 million active users, it’s easy to see why. Here are some tips for making the most out of the world’s biggest social media network.

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Google have finished building their new indexing system that they call “Caffeine”. This new service is promising 50% “fresher results”, meaning search results should be much more up to date than they were previously.

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Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

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