This study by NYC’s 7th Art Media has studied the performance of 75 hotel brands on Facebook. The study highlights social media which strategies that do and don’t deliver on brand impressions.

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Mobile applications have taken off in the past several years. Thanks in large part to the rise of the iPhone, millions upon millions of consumers treat their mobiles like computing devices. It’s a trend that nobody expects to slow anytime soon.

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Resulting from more and more hotels guests using smart phones and referring to Facebook and other social media platforms for their travel needs. This article outlines why Social Shopping will take off in 2011 and is set to be an important revenue platform.

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A new survey of 36,000 frequent travelers about their hotel loyalty programs shows that one out of five members rely on mobile to communicate with their loyalty program, whether Hilton HHonors, InterContinental’s Priority Club or Marriott Rewards.

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When you think of online advertising, Social Media may not be top of mind but a new report from eMarketer estimates Social Media adverting such as Facebook is forcast to reach $3 Billion during 2011.
There is no doubt that Facebook is becoming a more interesting advertising platform, particularly for smaller companies with limited budgets.

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This article explains why we should not ignore the impact that smartphones and social media are having on our lives. With 650 million people globally using smartphones more and more frequently for day to day tasks such as email & social networking.

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This week, our Top UK Hotels on Twitter has seen 1 new entry and 2 hotels have moved up the table!

Has your hotel made the list?

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LinkedIn has an astonishing 85+ million users. Its is often regarded as the premier social networking site for business professionals & many companies see LinkedIn as a valuable place to promote their products and services. The tips in this article are in reference to both personal and company perspectives.

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Trends in digital marketing have moved pretty quickly over the past few years so your hotels marketing practices should have made some attempt to keep up with such changes. This article outlines a few signals that indicate your marketing is outdated.

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