It’s a dramatic shift from traditional hotel marketing, where hotels were controlling the content and the communication with customers. The new strategy aims to capture the attention of Internet-savvy guests and get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Hotels are becoming more serious about using online [...]

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Hitwise published the IMRG-Hitwise Hot Shops List, which ranks by popularity the top 50 UK e-retailers selling goods and services within the IMRG Index Classification. The list include Amazon UK, Apple Computer, Play.com, Tesco.com, Argos, and Amazon.com.
Hitwise published last week the new Special 2nd Edition of the IMRG-Hitwise Hot Shops List, which ranks by popularity, [...]

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This summer hotel sales forecasts are mixed but industry analysts predict that the summer 2008 will not be as successful for hotels as previous ones. About finding opportunities in hospitality industry and tactics to drive business and sales in a ‘Not So Hot’ Summer, writes hospitality industry consultant Carol Verret.
There are markets that will perform [...]

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Microsoft has launched today the latest version of the Search and Give program which allows you to select a charity to receive some cash every time you use Microsoft Live Search to search the web.
The program has been around for over a year and has raised more than $250,000 for 20,000 local schools and non-profit [...]

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Social Media is all about conversation with customers. Online success of any business may rely more than ever on having a voice that people can trust, rely upon and consider it as credible source for information about a company or a product.
Marketers have ratcheted up their use of social media sites, which continue to garner [...]

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Google aims to repeat commercial success of Expedia and Travelocity in the tourist industry by offering travelers a one-stop shop for travel information. It is speculated that the next stage in Google’s development is to expand its travel offering into a travel portal where holiday planners will learn lots about their travel destination and see [...]

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Learn more how Yahoo and other major search engines customize search results based on geo location.
Yahoo started redirecting to UK version (uk.yahoo.com) when visit yahoo.com on a UK IP address. It could be good news for people who have sites that rank well on the UK version. Google and other major search engines has done [...]

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Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

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The latest report by the Interactive Advertising Bureau (IAB) estimates Internet ad revenue increased by 26% last year compared to 2006, Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter.
Online ad revenues breached the $21-billion mark last year, according to the lastes report by the Interactive Advertising Bureau (IAB) [...]

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