Web 2.0 was all about creativity, information sharing and consumers collaborating around content. Web 3.0 is all about personalization of the online experience and getting beyond the PC. EyeForTravel explains an impact of Web 3.0 technology on travel and tourism industry and what role in the industry will be playing “Travel 3.0 intelligent agents”.
“Travel 3.0 [...]

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Online advertising revenues breached the $5.8 billion mark for Q1 2008, according to the lastes report by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). The report estimates Internet ad revenue increased by 18.2% in Q4 2008 compared to the same period in 2007.
“The fundamentals of interactive advertising spend continues to be positive, and [...]

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Google has introduced this week a new media planning tool that connects advertisers and publishers: Ad Planner. Ad Planner can help you identify websites most likely to attract an audience that you define by demographics and interests.
As a result, you can make better-informed advertising decisions.
When using Google Ad Planner, simply enter demographics and sites [...]

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We have come a long way in the world of Internet Marketing. From the age of information (think glorified electronic brochure) on the web to the world of snappy online transactions…we’ve now moved into the age of an experiential and social Internet, all great leaps in a relatively short space of time.
Hotel eMarketers can lay [...]

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YuMe, the largest online video advertising network, announced that it has been selected by Microsoft Corp. to complement Microsoft’s existing video advertising services.
Scheduled to begin this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.
“In working with YuMe, we will further maximize the value of [...]

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Guardian launched the Future of Journalism series to explore the transition of the industry and explain how industry specialists see future of the industry. The question about the future of the journalism is very extensive and each seminar cover different topic.
Last week, Andy Carvin, senior product manager for online communities at National Public Radio in [...]

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The Travel category online is an example of how the Internet has made our lives both easier and more complicated. It very clearly exemplifies “the paradox of choice.” Indeed, there are hundreds of travel sites that provide booking services and travel content of one sort or another. You’re “empowered” with information but also potentially overwhelmed [...]

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Online fashion retail is becoming ‘fashionable’ and more big name retailers are debuting with transactional websites. Apparel and footwear online sales have quadrupled in the past 5 years reaching £1.2m and expected to triple again by 2011.
Online fashion retail is becoming ‘fashionable’ and more big name retailers are debuting with transactional websites. These newcomers follow [...]

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Last week, Google Analytics announced AdWords TV Ads. The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.
Google announced that it has added a TV Ads report for [...]

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