Entries Tagged as 'Internet Marketing'

Hitwise Custom Report for Travel Category – August 2008

September 11th, 2008

According to Hitwise’s latest travel report, 38.71% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of August, 2008. 47.51% went to the top 20 websites and 68.09% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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Tags: Hotel Marketing · Internet Marketing · Search Engine Optimisation · Travel Marketing

Google 10th Birthday – Advice for its next decade

September 9th, 2008

As Google turns 10, the Los Angeles Times asks technology gurus, advertising leaders and internet experts what Google needs to do to maintain its strong position in the digital world over the next decade.
“Google continues to fight a multi-front war. They dominate search and search marketing, which is where most online advertising dollars are spent [...]

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Tags: Internet Marketing · Online Advertising

Using Local Events to Drive Qualified Traffic to your Hotel Website

September 3rd, 2008

As a hotel, one of the most difficult aspects of marketing is finding your target audience. A hotel can satisfy the needs of many different demographics, and simply marketing to the general public is not as effective as marketing to specific groups of people.
Your chances of success increase dramatically if your marketing is specific to [...]

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Tags: Hotel Marketing · Internet Marketing

Fewer travelers are booking their trips online

September 1st, 2008

The number of travelers booking online is down. What’s up?
This year US travel sales booked online will reach $105 billion, up 12% from 2007.

eMarketer forecasts that US online leisure and unmanaged business travel sales (including airline, hotel, rental car, vacation package, intercity rail and cruise) will reach $105 billion. Furthermore, from 2007 to 2012, sales [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Blogging: Great Tool to Engage Customers Online

August 28th, 2008

The Washington Post has an interesting article on how companies benefit from blogging and how they engage customers online. The article includes examples of writing a blog by small businesses and multinational companies including Marriott blog.
Kathleen Matthews came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels