Entries Tagged as 'Internet Marketing'

Adjusting Hotels’ Online Marketing in Slow Economy

August 18th, 2008

In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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Tags: Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

Hitwise Custom Report for Travel Category – July 2008

August 14th, 2008

According to Hitwise’s latest travel report, 36.97% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of July, 2008. 46.04% went to the top 20 websites and 67.08% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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Tags: Hotel Marketing · Internet Marketing · Search Engine Optimisation · Travel Marketing

Ryanair Cancels Bookings made through Screen-scrapers

August 12th, 2008

Ryanair Aug. 11 began implementing a policy under which thousands of customers could end up at the airport expecting to take flights for which their tickets are no longer valid.
Under a new policy announced last week, as of Aug. 11 Ryanair is rejecting the tickets of thousands of customers who bought them from screen-scraper fare-comparison [...]

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Tags: Internet Marketing · Travel Marketing

Online Travel: Prices drove purchase decisions during economic uncertainty

July 31st, 2008

More than four out of 10 US nonbusiness travelers surveyed expect to reduce the number of trips they will take in the coming year as a result of the economy, according to a June 2008 Destination Analysts’ “The State of the American Traveler” survey.
Nearly three out of 10 said they would spend less for their [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

How to Improve Social Media Marketing?

July 17th, 2008

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this.
Chris Brogan has talked to four brands in America that are considering social media for one project or another and, as a [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

Customers misled by Airline Industry

July 15th, 2008

European Union and Danish officials named seven online travel operators and airlines Thursday in an ongoing crackdown against misleading ads and price schemes.
Online travel sites run in Denmark by Ryanair, Air Berlin, Air Baltic, SkyEurope, Aer Lingus, Brussels Airlines and Seat24 were singled out for violating European consumer law.
Consumers are being “led down by the [...]

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Tags: Internet Marketing · Travel Marketing

Hitwise Custom Report for Travel Category June 2008

July 11th, 2008

According to Hitwise’s latest travel report, 37.21% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of June, 2008. 46.43% went to the top 20 websites and 67.84% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 10 minutes, [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

VirtualTourist.com and OneTime have been acquired by TripAdvisor

July 3rd, 2008

TripAdvisor has acquired VirtualTourist.com, a pioneer in user-generated travel content since 1999, and OneTime.com, a travel booking comparison site.
Including VirtualTourist and OneTime, the TripAdvisor Media Network now attracts nearly 32 million unique monthly visitors.
“VirtualTourist pioneered the concept of an online travel community, and with the help of over a million enthusiastic members, has created a [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Full Dynamic Packaging from Lastminute.com

July 1st, 2008

Lastminute.com is to upgrade its dynamic packaging technology so any product on the online travel agency’s platform can be sold as a single product, writes Travolution.
The new system will allow users to combine flights, hotels and package holidays with other destination services such as restaurants, activities, attractions and theatre tickets. Until now users have not [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing