There are thousands of holidays open for bids on the auction site – but are the deals too good to be true? Times Online’s Chris Haslam on his journey hunting for bargains eBay UK’s travel section.
The auction site has long fancied itself as an online travel agency, and has been running trials in Germany of [...]

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Improved security need not be costly, according to hotel study. When business travelers log on to their hotel’s internet network to send data back to their home office, they risk the possibility of data theft.
A direct analysis of the networks available to guests in 46 hotels, supplemented by a survey of 147 U.S. hotels, found [...]

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According to Hitwise’s latest travel report, 38.71% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of August, 2008. 47.51% went to the top 20 websites and 68.09% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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As Google turns 10, the Los Angeles Times asks technology gurus, advertising leaders and internet experts what Google needs to do to maintain its strong position in the digital world over the next decade.
“Google continues to fight a multi-front war. They dominate search and search marketing, which is where most online advertising dollars are spent [...]

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As a hotel, one of the most difficult aspects of marketing is finding your target audience. A hotel can satisfy the needs of many different demographics, and simply marketing to the general public is not as effective as marketing to specific groups of people.
Your chances of success increase dramatically if your marketing is specific to [...]

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The number of travelers booking online is down. What’s up?
This year US travel sales booked online will reach $105 billion, up 12% from 2007.

eMarketer forecasts that US online leisure and unmanaged business travel sales (including airline, hotel, rental car, vacation package, intercity rail and cruise) will reach $105 billion. Furthermore, from 2007 to 2012, sales [...]

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The Washington Post has an interesting article on how companies benefit from blogging and how they engage customers online. The article includes examples of writing a blog by small businesses and multinational companies including Marriott blog.
Kathleen Matthews came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way [...]

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Not long ago, the advent of online travel – allowing travelers to research and book their trips with a few clicks of a mouse – was thought to be a death knell for traditional travel agents. But faced with the increasing cost and unpredictability of travel today, vacationers seem to be returning to the fold.
Twenty-three [...]

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The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]

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