According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.
Entries Tagged as 'Internet Marketing'
Significant Increase in Demand for Mobile Travel Content
May 16th, 2011
Tags: Internet Marketing · Mobile / Location Based Marketing
Some Intersting Insights Into Online Shopping Behaviour
May 13th, 2011
The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.
Tags: Hotel Marketing · Internet Marketing
Internet Ad Revenues Hit Record High in 2010
April 14th, 2011
Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market
Tags: Google · Hotel Marketing · Internet Marketing
Managing Your Hotel’s Online Reputation
April 4th, 2011
This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”
Tags: Hotel Marketing · Internet Marketing · Travel Reviews
Turn On-line Feedback into Bookings
March 25th, 2011
This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.
Tags: Hotel Marketing · Internet Marketing
What Do Customers Really Want From Your Website?
February 10th, 2011
According to a survey commissioned by Econsultancy 53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing. It’s not enough just to have a Web site, it has to be good!
Tags: Internet Marketing
Make Twitter work for your hotel.
February 3rd, 2011
Remarkably savvy social sellers are converting individual tweets into sales. A communications company (Avaya) have discovered that the background behind selling through Twitter is the realisation that the answer to selling with Twitter is rooted in discovering conversations that are worth having.
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Twitter
Maximize Your Hotel’s Social Media Results – 5 Steps to Success
February 2nd, 2011
Social is no longer something that can be ignored. And while it might not be perfect for every hotel, it is an important option for most. There are a number of benefits, including the rise in social media’s footprint in natural search results that can be taken advantage of with a [...]
Tags: Hotel Marketing · Internet Marketing · Social Media · Social Media Marketing for Hotels
HSMAI London Conference – Hospitality & Travel Industry Experts to debate challenges and opportunities in Internet Marketing and Revenue Management
January 31st, 2011
When: 7th Feb 2011
Where: Hilton London Metropole
Time: 9am – 6pm
Conference outline & pricing……
Tags: Facebook · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Online Advertising · Search Engine Optimisation · Travel Marketing · blogging · email marketing · tripadvisor

