According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.

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The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.

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Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market

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This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”

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This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.

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According to a survey commissioned by Econsultancy 53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing. It’s not enough just to have a Web site, it has to be good!

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Remarkably savvy social sellers are converting individual tweets into sales. A communications company (Avaya) have discovered that the background behind selling through Twitter is the realisation that the answer to selling with Twitter is rooted in discovering conversations that are worth having.

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Social is no longer something that can be ignored. And while it might not be perfect for every hotel, it is an important option for most. There are a number of benefits, including the rise in social media’s footprint in natural search results that can be taken advantage of with a [...]

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When: 7th Feb 2011

Where: Hilton London Metropole

Time: 9am – 6pm

Conference outline & pricing……

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