For me, it all began some time ago with an article, written by a web marketing company, which asserted ‘Do you know what people are saying about your hotel on the Internet?’ That company even offered to monitor social media for individual hotels, as if a comment made on FaceBook would or could impact your [...]

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The economy may be bad around the world, but consumers are still planning trips, even if the research won’t become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising.
According to a recent report from comScore, Travel Ad Network (TAN) is the top [...]

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I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on the Net, but few hoteliers appear satisfied with the results. For many hoteliers, it’s been a challenge to measure sales results from their [...]

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Calling the airline is a thing of the past. US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.
The [...]

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Combining two good things does not automatically make one great thing. Case in point: a meatball sundae — Seth Godin’s perfect illustration of what you get when your marketing strategy doesn’t fit with your product offering.
Join Webinar on the 2nd December to hear marketing guru Seth Godin discuss how to make certain your marketing strategy [...]

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When it comes to online hotel shopping, there can be such a thing as too much choice, Expedia has found. The company has been using analytics to work out what attributes can turn a search into a sale.
Given a choice between slicing and dicing search results to find the perfect hotel or just trusting the [...]

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There will probably never be enough time, money, or human resources available for smaller properties to do everything they want to accomplish. For these hotels, prioritizing marketing initiatives is vital. The first priority should be to have a search and sales optimized website and to develop a simplified and affordable online marketing budget.
The relative newness [...]

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UK consumers are increasingly turning to the Internet to help them deal with the financial pressures and insecurities brought on by the global credit crunch. The latest research from Hitwise, an Experian company, highlights three key areas in which UK online behaviour has started to adapt.
UK consumers changing online behaviour to cope with credit crunch. [...]

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In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Introduction
In a struggling economy, businesses slow down. This is especially true for hotels as their growth is [...]

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