Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 2 new entry.

Has your hotel made the list?

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Where will you get the most bang for your buck?? For some hoteliers on line marketing is still an unfamiliar environment, But if nothing is done, your competitors will take the business from you. The vast volume of social media and on line marketing opportunities out there can be overwhelming and costly but don’t let this distract you – When these opportunities are used correctly they can produce a high ROI for your hotel!

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What is the truth behind Ryanair’s Marketing Strategy? Is their un-customer-friendly approach the most short-sighted piece of brand suicide we’ve ever seen or a stroke of marketing brilliance?

The importance of on line reviews is second to none and undoubtedly any angry or negative rants will effect the brand. But in Ryanair’s case does this work in their favour: Some research suggests that it actutally helps to improve their brand awarness!

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Research appears to show that in spite of all the positive press that social media gets, and all the use cases we’ve seen emerge over the past few years, Businesses are taking social media for granted.
When done right, social media can be a valuable source for customer acquisition, retention and satisfaction.

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As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your brand engaged in various social media channels is reward enough, other marketing departments need to provide the CMO and CEO with a more quantifiable answer.

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