Facebook commerce is causing marketers to focus on the social behaviors and experiences of their consumers in order to drive awareness, referral, and purchase.

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Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).

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Advertisers using google AdWords can now target customers based on the interests and browsing history. To do this advertisers can choose from over 1,000 interest categories.

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The social media revoloution has become a tool to increase revenue in the Hospitality and Tourism industry today. Facebook (over 500 million active users), MySpace (44 million active US users) and Twitter (21 million active users) can be utalised to reach the customer and increase income.

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Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.

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German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.

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A study has found that Europeans are using new media more to organise and manage their holiday. 1 in 4 Europeans own a smart phone while 57 percent of them claim to reserve holidays mainly via the Internet.

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Booking.com is the leading worldwide online hotel reservations agency, currently offering over 135000 directly contracted hotels with the best rates guaranteed. But despite its success many hoteliers now believe they are getting ‘too many bookings from Booking.com’

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Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.
It may not have received much fanfare, but this is a huge change for post-click marketing.
Until now, [...]

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