Facebook commerce is causing marketers to focus on the social behaviors and experiences of their consumers in order to drive awareness, referral, and purchase.
Entries Tagged as 'Internet Marketing'
Facebook Commerce in the Travel Industry
June 30th, 2011
Tags: Facebook · Internet Marketing · Social Media · e-commerce
Integrated Marketing to Attract Travel Customers Online
June 28th, 2011
Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).
Tags: Hotel Marketing · Internet Marketing · Travel Marketing · email marketing
Google AdWords Announces Behavioral Targeting
June 24th, 2011
Advertisers using google AdWords can now target customers based on the interests and browsing history. To do this advertisers can choose from over 1,000 interest categories.
Tags: Google · Internet Marketing · Online Advertising
Social Media as a Tool to Optimise Revenue
June 23rd, 2011
The social media revoloution has become a tool to increase revenue in the Hospitality and Tourism industry today. Facebook (over 500 million active users), MySpace (44 million active US users) and Twitter (21 million active users) can be utalised to reach the customer and increase income.
Tags: Facebook · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels · Twitter
Google Overtakes Yahoo in Display Advertising
May 27th, 2011
Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.
Tags: Google · Hotel Marketing · Internet Marketing
The World’s first PMS for the iPad…
May 26th, 2011
German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.
Tags: Hotel Marketing · Internet Marketing
Europeans are using new media more to organise their holidays
May 23rd, 2011
A study has found that Europeans are using new media more to organise and manage their holiday. 1 in 4 Europeans own a smart phone while 57 percent of them claim to reserve holidays mainly via the Internet.
Tags: Hotel Marketing · Internet Marketing
Does Booking.Com sell too much for your hotel?
May 20th, 2011
Booking.com is the leading worldwide online hotel reservations agency, currently offering over 135000 directly contracted hotels with the best rates guaranteed. But despite its success many hoteliers now believe they are getting ‘too many bookings from Booking.com’
Tags: Hotel Marketing · Internet Marketing
Google Instant Preview: You need a good quality landing page…
May 19th, 2011
Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.
It may not have received much fanfare, but this is a huge change for post-click marketing.
Until now, [...]
Tags: Google · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing

