Change can be good, or it can prove challenging. Either way, the key is to be prepared for it. And that’s exactly what marketers need to do about the impending launch of Google Caffeine.

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You run a branded suburban hotel that caters primarily to corporate customers. You’re middle-aged. You’re understaffed. You have no marketing budget. You’ve built a Facebook page. You tweet. When is enough, enough?

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The social media stage seems huge to many of us out there. It’s no surprise that an often adopted approach to tackling it is to angrily hit the keyboard with a large stick (that’ll learn it!).
It needn’t be this way people! The social media can be an invaluable tool for your hotel.

Daniel Craig has written an interesting article about how to turn the ’social media beast’ and make it work in your hotel’s favour.

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Twitter began it’s life way back in 2006, the very same year facebook was born. Ever since then these two social networking giants have been battling against each other. Both Twitter and Facebook are now among the world’s social media ‘big boys’…

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Google have announced that Facebook Pages will be added to their real-time search function.
This addition is the latest in a line now also including social media rivals Myspace and Twitter.
Yet to be added are personal Facebook profile updates which are currently only searchable via Bing.

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Facebook is well known for its uniformity. Everyone’s profiles look the same and we’re stuck with facebook’s blue colour scheme. However, all is not lost! There are applications that you can add to your hotel’s facebook page to allow you to display whatever you want (within reason!). Get those creative juices flowing!

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Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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For a number of years, many digital marketing campaigns have been focussing heavily on SEO (search engine optimisation). Searches have been (and are likely to continue to be for some time yet) the main way to drive traffic to your website. Now the new kid on the block, social media, is starting to drive traffic. Therefore should we be treating it the same as SEO by using SGO (social graph optimisation)?

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