Email marketing campaigns still remain one of the most successful digital marketing techniques around. Even with the emergence of social networks and other such avenues, it’s important not to forget good old fashioned email. HotelMarketingStrategies have come up with a simple check list to make sure you’re maximising the impact of your campaign before an email is even sent…

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Last week we published a post on social media best practices for your hotel. We think that these ‘best practices’ are important and have stumbled upon another great article which follows on from last weeks post nicely.
TIG Global share ten best practices that can easily be implemented to increase your followers as well as your web traffic…

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It’s one thing to decide on whether or not to start a social media campaign. It’s a competely different kettle of fish deciding WHICH KIND of social media campaign to run. To try to get to the bottom of this, Psychster Inc. and Allrecipes teamed up to study the effectiveness of the different kinds of campaigns and whether or not the campaigns really make a difference.
Such information could be useful when deciding on the best angle of attack for your hotel’s social media assault.

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Yes, it’s true…Facebook is now officially bigger than Google. A recent report by Experian Hitwise recently revealed that Facebook has overtaken Google as the most popular site on the internet. However, this doesn’t mean that you should abandon Google as a means of online marketing for your hotel. It still remains true that, when people want to book a hotel, Google and other such search engines are still the first port of call.

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Social Media is the biggest thing to hit word-of-mouth marketing ever. That’s why it’s important for hotels to maximise it’s benefit. Annemarie Dooling, a digital-strategist from New York has come up with 5 best practices for hotels engaging with their customers via the social media…

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Hotel consultant and author Daniel Edward Craig recently held an interview with the Social Media Program Manager at TripAdvisor. Among other things, the interview revealed some useful tips for hotels regarding the management of online hotel reviews…

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These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build business for your hotel.
AdvertisingAge have been investigating trends across various categories and have come up with 10 essentials that may apply to your hotel’s social media campaign.

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Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners…

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Yesterday Facebook began sending page stat emails to administrators of pages. The emails will be sent weekly and include information on the number of fans who have joined that week, the number of wall posts, comments and likes as well as the total number of visits to the page. All figures are compared to that of the stats from the previous week…

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