With corporate travel on pace for a rebound in 2010, cost saving lessons from the past two years remain top of mind for individual business travelers. According to Orbitz for Business data, 70 percent of business travelers feel personally obligated to save their company money when booking travel.

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Foursquare is acquiring new users at an impressive rate, with an average of almost 13,000 new users per day!! When compared to Gowalla, Foursquare is averaging a daily growth rate of 75%.
Another impressive fact is that unlike most other social networks where women rule, with Foursquare, 64% of users are male! So businesses act fast and CLAIM your business on Foursquare right NOW- make the most of the service to increase your customer-base as well as increase loyalty among existing customers by introducing new and fun engagement programs.

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In today’s modern world your website should be an experience! The on line experience you create should relate to the audience you want to engage with – for some this may not involve your website at all!!

Even if you create an awesome site, if your audience isn’t going to visit it, you’re wasting your time, you must understand your audience and engage with them more than ever before!

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This week, our Top UK Hotels on Twitter has 1 new entry and 7 hotels have moved up the table!

Has your hotel made the list?

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With Expedia, Orbitz, and other online travel stocks hovering just above the basement, news of Facebook and Google dancing around the travel niche cannot be thrilling. Online travel, in case you’ve been trapped in a dungeon somewhere, is about to take off like a rocket.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 2 new entry.

Has your hotel made the list?

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Where will you get the most bang for your buck?? For some hoteliers on line marketing is still an unfamiliar environment, But if nothing is done, your competitors will take the business from you. The vast volume of social media and on line marketing opportunities out there can be overwhelming and costly but don’t let this distract you – When these opportunities are used correctly they can produce a high ROI for your hotel!

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What is the truth behind Ryanair’s Marketing Strategy? Is their un-customer-friendly approach the most short-sighted piece of brand suicide we’ve ever seen or a stroke of marketing brilliance?

The importance of on line reviews is second to none and undoubtedly any angry or negative rants will effect the brand. But in Ryanair’s case does this work in their favour: Some research suggests that it actutally helps to improve their brand awarness!

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Research appears to show that in spite of all the positive press that social media gets, and all the use cases we’ve seen emerge over the past few years, Businesses are taking social media for granted.
When done right, social media can be a valuable source for customer acquisition, retention and satisfaction.

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