Last week we published a post on social media best practices for your hotel. We think that these ‘best practices’ are important and have stumbled upon another great article which follows on from last weeks post nicely.
TIG Global share ten best practices that can easily be implemented to increase your followers as well as your web traffic…

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It’s one thing to decide on whether or not to start a social media campaign. It’s a competely different kettle of fish deciding WHICH KIND of social media campaign to run. To try to get to the bottom of this, Psychster Inc. and Allrecipes teamed up to study the effectiveness of the different kinds of campaigns and whether or not the campaigns really make a difference.
Such information could be useful when deciding on the best angle of attack for your hotel’s social media assault.

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Yes, it’s true…Facebook is now officially bigger than Google. A recent report by Experian Hitwise recently revealed that Facebook has overtaken Google as the most popular site on the internet. However, this doesn’t mean that you should abandon Google as a means of online marketing for your hotel. It still remains true that, when people want to book a hotel, Google and other such search engines are still the first port of call.

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Social Media is the biggest thing to hit word-of-mouth marketing ever. That’s why it’s important for hotels to maximise it’s benefit. Annemarie Dooling, a digital-strategist from New York has come up with 5 best practices for hotels engaging with their customers via the social media…

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Hotel consultant and author Daniel Edward Craig recently held an interview with the Social Media Program Manager at TripAdvisor. Among other things, the interview revealed some useful tips for hotels regarding the management of online hotel reviews…

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