Making your site user friendly on a computer is one thing – making sure your site is available from a mobile platform is another. Currently only around 5% of online businesses have a mobile compatible website.

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Not having a mobile compatible website heading in to 2012 is going to hinder your business growth capabilities, so here are five good reasons you should have a mobile site going into 2012.

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Google’s Travel Industry Manager assesses the current status of the online travel sector acknowledging the stages in the process, dreaming, researching, booking, experiencing and sharing where he states the potential for innovation in the early stages of dreaming and researching and the final stage of sharing.

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Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.

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There has been a huge growth in smartphone take-up and use in the past 12 months in the UK. According to new Ofcom research, 27 percent of UK adults now claim to own one. There has also been an increase in the popularity of applications among these smartphone users.

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Last week’s launch of Google’s Hotel Finder, or what the company calls “an experiment in finding the perfect hotel”, marks Google’s boldest move into the travel space yet, and one that clearly has the potential to disrupt the business of online hotel bookings.

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For years baby boomers have dominated the direction of hotel marketing, but now as more and more Gen Y’s and Gen X’s are traveling, hotels are now forced to focus their attention on the needs and wants of these segments.

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Almost fifty per cent of consumers combine social media and search engines in their buying process, as this is the case hoteliers must employ a social media program. This article outlines seven tips for Revenue Managers to aid them in this process.

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In this social business world, it is important that your facebook page is a strong representation of your company. This article outlines five key aspects a hotel should consider when designing and maintaining their social status on facebook.

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