Results from a new study show that the review valence (positive or negative) had the most significant impact on choice behavior, followed by price.
Entries Tagged as 'Travel Reviews'
November 1st, 2013
October 15th, 2013
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. And there are clear signs, that ‘review signals’ have become ranking factors for Google.
September 27th, 2013
Here are three tips from TripAdvisor on how to improve your property’s performance on TripAdvisor, which influences your direct bookings, online reputation and more.
September 13th, 2013
With online reviews an integral part of the hotel industry’s landscape, here’s a look at how some experts see the “dos” and “don’ts” of managing a property’s reputation during the Internet age.
June 18th, 2013
After years of battling over who delivers the fluffiest bed, hoteliers have begun turning their attention to other aspects of the guest experience. We looked at six months of online social reviews for America’s full service hotels. What did we find? With the thread count problem solved, guests have moved on.
June 14th, 2013
There is no magic formula for achieving a high ranking on TripAdvisor but what we do know is that a meticulous approach is essential. Whether hotels like it or not, they cannot ignore TripAdvisor. Not only do people today write reviews, they also read reviews in the course of planning a trip
April 29th, 2013
Our ‘Top 30 Irish Hotels on Facebook’ list this week has come out. This week 1 hotel has moved up and there has been 1 new entry. Has your hotel made the list?
April 26th, 2013
TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how, exactly does ranking translate to room nights?
March 22nd, 2013
This week Top 30 Irish Hotels on Twitter is up. 1 hotels have moved up the list!
Has your hotel made the list?