Positive reviews increase conversion rates and allow hoteliers to charge higher rates. But with different customer segments come different booking behaviors.
Entries Tagged as 'Travel Reviews'
October 16th, 2014
June 16th, 2014
Most hoteliers these days seem well aware of the importance of managing their online reputations by monitoring social media postings and online guest reviews. However many are neglecting the reputations they are making every day based on their agents performance on their “voice” channels
May 7th, 2014
The web has made it so easy for everyone to express their thoughts, opinions and complaints instantly, making brand managers quite anxious about their products? performance and their company?s reputation on a daily basis. Consequently, Online Reputation Management (ORM) is an important practice brand managers must follow in order to safeguard their status and maintain control on what is posted or mentioned about their business or products on the web.
February 12th, 2014
Hotel Guests read between 6-12 reviews before booking, says new TripaAdvisor survey
- 77 % usually or always reference TripAdvisor reviews before selecting a hotel & they are more interested in the recent reviews to give them the freshest feedback
- 51% of people agreed that the new meta search helped them save time during the planning process for price comparison & 52% agreed it helped them find the right hotel at the right price
- Globally people want to see pictures of the properties that they are looking to book.
December 30th, 2013
Hotel takes action against an online reviewer, longevity of last-minute mobile hotel booking services, and dodgy tactics to get positive reviews on the web…
These three articles stood out during 2013.
November 1st, 2013
Results from a new study show that the review valence (positive or negative) had the most significant impact on choice behavior, followed by price.
October 15th, 2013
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. And there are clear signs, that ‘review signals’ have become ranking factors for Google.
September 27th, 2013
Here are three tips from TripAdvisor on how to improve your property’s performance on TripAdvisor, which influences your direct bookings, online reputation and more.
September 13th, 2013
With online reviews an integral part of the hotel industry’s landscape, here’s a look at how some experts see the “dos” and “don’ts” of managing a property’s reputation during the Internet age.