Entries Tagged as 'Travel Reviews'

Hotel Guests Read 6-12 Reviews Before Booking, Says New TripAdvisor Survey

February 12th, 2014

Hotel Guests read between 6-12 reviews before booking, says new TripaAdvisor survey
- 77 % usually or always reference TripAdvisor reviews before selecting a hotel & they are more interested in the recent reviews to give them the freshest feedback
- 51% of people agreed that the new meta search helped them save time during the planning process for price comparison & 52% agreed it helped them find the right hotel at the right price
- Globally people want to see pictures of the properties that they are looking to book.

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Tags: Reputation Management · Travel Reviews · tripadvisor

Incident of a Hotel Guest Review

December 30th, 2013

Hotel takes action against an online reviewer, longevity of last-minute mobile hotel booking services, and dodgy tactics to get positive reviews on the web…

These three articles stood out during 2013.

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Tags: Hotel Reviews · Mobile / Location Based Marketing · Reputation Management · Travel Reviews

How consumers use ratings, reviews and price when choosing a hotel

November 1st, 2013

Results from a new study show that the review valence (positive or negative) had the most significant impact on choice behavior, followed by price.

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Tags: Hotel Reviews · OTAs · Reputation Management · Travel Reviews

The Value of Online Reviews and How to Get Them

October 15th, 2013

Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. And there are clear signs, that ‘review signals’ have become ranking factors for Google.

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Tags: Hotel Marketing · Hotel Reviews · Reputation Management · Travel Reviews

Three insider tips for better TripAdvisor performance

September 27th, 2013

Here are three tips from TripAdvisor on how to improve your property’s performance on TripAdvisor, which influences your direct bookings, online reputation and more.

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Tags: Hotel Marketing · Hotel Reviews · Reputation Management · Travel Reviews

Online reputation skills require versatility

September 13th, 2013

With online reviews an integral part of the hotel industry’s landscape, here’s a look at how some experts see the “dos” and “don’ts” of managing a property’s reputation during the Internet age.

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Tags: Instagram · Reputation Management · Social Media · Travel Reviews · Twitter · VINE · tripadvisor

Service tops list of social media conversations about hotels

June 18th, 2013

After years of battling over who delivers the fluffiest bed, hoteliers have begun turning their attention to other aspects of the guest experience. We looked at six months of online social reviews for America’s full service hotels. What did we find? With the thread count problem solved, guests have moved on.

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Tags: Social Media · Social Media Marketing for Hotels · Travel Reviews

How to use TripAdvisor to win guests and grow your business

June 14th, 2013

There is no magic formula for achieving a high ranking on TripAdvisor but what we do know is that a meticulous approach is essential. Whether hotels like it or not, they cannot ignore TripAdvisor. Not only do people today write reviews, they also read reviews in the course of planning a trip

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Tags: Hotel Reviews · Reputation Management · tripadvisor

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

April 29th, 2013

Our ‘Top 30 Irish Hotels on Facebook’ list this week has come out. This week 1 hotel has moved up and there has been 1 new entry. Has your hotel made the list?

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Tags: Hotel Marketing · Social Media · Social Media Marketing for Hotels · Top 30 Hotels on Facebook · Travel Marketing · Travel Reviews