Our ‘Top 30 Irish Hotels on Facebook’ list this week has come out. This week 1 hotel has moved up and there has been 1 new entry. Has your hotel made the list?

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TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how, exactly does ranking translate to room nights?

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This week Top 30 Irish Hotels on Twitter is up. 1 hotels have moved up the list!
Has your hotel made the list?

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According to the Fishburn Hedges’ latest survey, there was a raise in the number of UK customers who make contact with companies through social networks.
From August 2011 to April 2012, there was a raise 17%. It proves the opinion saying that social media plays a significant roles in transactions, at least in UK itself.

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Can hotels really over-respond to reviews? The review page for a given property on, say TripAdvisor, is a social space in its own way. If the host of the party (the hotel) is crowding out the conversation with a lot of jabber, it appears to turn people off from participating in the conversation, with the end result of guests writing fewer reviews.

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As the channels by which hotel rooms are marketed and sold continue to evolve—and inherently move from traditional to digital platforms—experts are embracing the ability to track and measure efforts.

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A Forrester report found two-thirds of marketers now feel the need to integrate social media and other outreach efforts into their search strategies, while more than half say they’re struggling to stay abreast of algorithm changes and other technological shifts.

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TripAdvisor’s “Show Prices” CPC Program is a major distribution channel that provides high return on ad spend for hotels big and small, branded or independent. Used as a tool to lessen dependency on OTAs, this program can boost direct bookings, thereby increasing overall revenues and strengthening brand identity.

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HotelMe attracts $3M in funding and USA Today as partner for unique hotel review site. USA Today and parent company Gannett partnered with HotelMe to soft launch a hotel review site that takes a novel twist to the fake review issue: Two dozen hotel brands have signed on to verify whether review writers actually stayed at the property regardless of how or where they booked the room.

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