Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.
It may not have received much fanfare, but this is a huge change for post-click marketing.
Until now, [...]

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A recent study by google has found that 19% of Hotel queries within Google search are being made from a mobile device. Google have also predicted from market trends that this figure is set to climb over the next year. Travel companies are therefore being urged to consider mobile in the same way as they interact with consumers on the web-based journey

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The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.

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Social media engagement.” It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies?
We turned to some of the leading communication experts to discover the importance of [...]

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Some of the big players in the industry are setting the bar high and experimenting with their Facebook Pages. This article brings together the 5 best practices for travel and tourism brands on Facebook

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Do you have a mobile friendly website? The figures for consumers accessing the Internet using mobile devices continues to rise . Over the last 3 months EyeforTravel research indicates that the travel industry’s love affair with apps is waning. The industry is investing more in mobile websites than Apps.

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With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network.Although the amount of usage is growing quickly, it is still taking some businesses quite some time to get their “Facebook legs.” A lot of businesses are using Facebook as a broadcast mechanism instead of a tool to engage with their fans. For those who are attempting to engage, standing out amongst the sea of other Fan pages out their can be difficult and frustrating, especially with a limited budget

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Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market

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TripAdvisor, today the world’s largest travel website, now has 45 million reviews and opinions, with 23 new contributions posted every minute. With a massive 5 million reviews and opinions added since October 2010.

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