The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.

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Social media engagement.” It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies?
We turned to some of the leading communication experts to discover the importance of [...]

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Some of the big players in the industry are setting the bar high and experimenting with their Facebook Pages. This article brings together the 5 best practices for travel and tourism brands on Facebook

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Do you have a mobile friendly website? The figures for consumers accessing the Internet using mobile devices continues to rise . Over the last 3 months EyeforTravel research indicates that the travel industry’s love affair with apps is waning. The industry is investing more in mobile websites than Apps.

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With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network.Although the amount of usage is growing quickly, it is still taking some businesses quite some time to get their “Facebook legs.” A lot of businesses are using Facebook as a broadcast mechanism instead of a tool to engage with their fans. For those who are attempting to engage, standing out amongst the sea of other Fan pages out their can be difficult and frustrating, especially with a limited budget

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Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market

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TripAdvisor, today the world’s largest travel website, now has 45 million reviews and opinions, with 23 new contributions posted every minute. With a massive 5 million reviews and opinions added since October 2010.

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BedDeals.ie a deal coupon deals site focused exclusively on the hotel sector in Ireland has recorded some strong growth and a number of success stories despite being just 3 months old!
Launched on January 10th 2011, BedDeals.ie has already generated sales of over 100,000 euro for hotels in Ireland. The business model is [...]

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If you’re looking to boost engagement on your Hotels Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages over a 14-day period and found that time is an important factor in determining the success of a Facebook post.

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