Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).

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Hotel loyalty programs are getting easier to use and more generous, often with no blackout dates, and consumers are flocking to them to earn free hotel rooms, room upgrades and many other perks.

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A poll has indicated that user-generated content in the form of positive reviews on sites like TripAdvisor is increasingly becoming the make or break factor when it comes to online travel booking, with more than one quarter of consumers identifying it as the most important factor.
The online travel booking poll, carried [...]

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Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.

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German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.

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A study has found that Europeans are using new media more to organise and manage their holiday. 1 in 4 Europeans own a smart phone while 57 percent of them claim to reserve holidays mainly via the Internet.

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Booking.com is the leading worldwide online hotel reservations agency, currently offering over 135000 directly contracted hotels with the best rates guaranteed. But despite its success many hoteliers now believe they are getting ‘too many bookings from Booking.com’

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Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.
It may not have received much fanfare, but this is a huge change for post-click marketing.
Until now, [...]

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A recent study by google has found that 19% of Hotel queries within Google search are being made from a mobile device. Google have also predicted from market trends that this figure is set to climb over the next year. Travel companies are therefore being urged to consider mobile in the same way as they interact with consumers on the web-based journey

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