Entries Tagged as 'Hotel Marketing'

Irish Tourists Amongst Europe’s Biggest Travel Spenders

October 28th, 2009

Hotels.com Hotel Price Index reveals Irish and Norwegian travellers willing to spend more than other Europeans on a hotel room abroad, while Germans and Finns spend the least.
Hotels.com’s latest Hotel Price Index (HPI) has revealed that Irish and Norwegian travellers are bearing the mantle of being Europe’s biggest spenders when travelling abroad, spending on average [...]

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Tags: Hotel Marketing · Travel Marketing

How does Recession Change Consumer Travel Behaviour?

October 26th, 2009

The travel industry is constantly buffeted by forces beyond its control but which have a huge impact on business, from terrorism to the tsunami and Sars. Now it is dealing with the deepest recession for decades and major – and some argue permanent – changes in consumer behaviour.
Research from a GfK Ascent-MI/TTG network poll showed [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Successful Email Marketing Strategies for Hotels

October 23rd, 2009

E-mail remains a very powerful marketing tool when used correctly. E-mail usually has a higher psychological value than other social media communication. If you are consistently delivering value in your messages people will listen to what you have to say. They may even take action.
With all the hype over social media during the past several [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Crowne Plaza Chain to Reposition its Brand

October 22nd, 2009

Intercontinental Hotels Group is trialling new formats at its Crowne Plaza chain with the aim of repositioning the brand.
Crowne Plaza
Particular attention is being paid to the public spaces and the food offered in the hotel. It is also testing new ways of offering room service.
The trials are taking places in a selection of American hotels [...]

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Tags: Hotel Marketing · Travel Marketing

Power of Online Promotions: Guide on How to Make Promotions Work Successfully for Your Brand

October 20th, 2009

Reward and incentive-based promotions, which include a wide range of marketing strategies, such as sweepstakes, contests, loyalty/rewards, couponing, sampling, and other incentive offers, are gaining new popularity in these uncertain economic times.
This resurgent popularity is partly due to the power of promotions to interest, engage, and activate targeted consumer responses, and to produce immediate [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

TripAdvisor’s Reviews Impacts Hotel Choices of Business Travellers

October 19th, 2009

More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research.
The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Hotels offer airline check-in kiosks to print boarding passes

October 15th, 2009

To ease crowds jamming airline counters, more airports are installing self-service kiosks farther from the terminal lobby for travelers who don’t print their boarding passes at home.
“Off-site” check-in kiosks are appearing at airport rental car offices, hotel lobbies, parking garages and other outdoor locations near — but not in — the terminal. “It leads to [...]

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Tags: Hotel Marketing · Travel Marketing

Business Travel Survey shows 2010 Travel Budgets Remain Tight

October 14th, 2009

It’s been an ugly year for hotels. In the second quarter, revenue per available room, the industry benchmark of measuring performance, fell 19.5% from a year ago, says Smith Travel Research.
During any other year, that might signal a business boom. But few things seem normal in a year when the travel industry has been turned [...]

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Tags: Hotel Marketing · Travel Marketing

TripAdvisor Adds More Functionality to Property Owner’s Page

October 13th, 2009

TripAdvisor added a personalized customer satisfaction management dashboards to each property owner’s page on the site. Managers and owners can now instantly assess their performance, as determined by their guests, including trend and competitive analysis, and a new Customer Satisfaction Index.
TripAdvisor announced the addition of free, personalized customer satisfaction management dashboards to each property owner’s [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing