Entries Tagged as 'Hotel Marketing'

UK Becoming More Popular Travel Destination for Americans and Australians

October 12th, 2009

50%+ increases in US and Australian Internet searches for flights to the UK
Edinburgh the most popular destination after London for American and Australian travellers
Budget airlines benefit from increase in overseas traffic
Experian Hitwise, the leading online competitive intelligence service, today reveals that both American and Australian Internet searches for flights to the UK have increased by [...]

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Tags: Hotel Marketing · Travel Marketing

Will Online Travel Agenies (OTAs) Win Online Travellers?

October 9th, 2009

Online travel agencies (OTAs) are becoming increasingly competitive with direct travel suppliers (airlines, hotels, rental car companies, etc.) by eliminating or reducing fees for many types of travel transactions.
I recently put the OTAs to the test for airfare, comparing offerings on Expedia, Orbitz, and Travelocity to the airlines’ own prices to determine the best value [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Successful Luxury Hotel Opening Doesn’t Have to Cost a Fortune

October 7th, 2009

Who said that a celebrity studded gala, a million dollar event, or other big price tags are the only ways to get a new luxury hotel, resort, or other product noticed? Effective public relations launches don’t have to “break the bank.”
Whether it’s launching or repositioning a brand, a technology, a destination or a hotel, certain [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Selecting Good Content Management System For Your Hotel or Resort

October 5th, 2009

Choosing a new CMS is a big decision – a CMS that is a good fit can put you in hotel heaven or a bad fit into hotel hell. Content Management System (CMS) is the platform on which a modern hotel’s website is typically built.
Content Management System (CMS) is the platform on which a modern [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels

Mobile Travel Strategies for Hotels

September 30th, 2009

PhoCusWright predicted that the craze over apps may last only four or five years, but they will be crucial. Hotels and other hospitality-related industries need to plan a smart mobile strategy that will bridge the near- and long-term.
You may be right if you think the apps for smartphones like the iPhone or Android are passing [...]

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Tags: Hotel Marketing · Internet Marketing

Positive Sign for Travel Industry: Pace of Tourism Decline Slows

September 28th, 2009

Spending on travel and tourism fell slightly last quarter after taking a nosedive earlier in the year — an encouraging sign for the battered industry.
Travel and tourism spending dropped at a 1.4% annual rate in the second quarter of 2009 from the first quarter, following an 8.9% decline in the first quarter, the Commerce Department [...]

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Tags: Hotel Marketing

When to Outsource Your Hotel Marketing Activity

September 24th, 2009

Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
1. Web Design
Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation

Make Your Brand Website Work for You

September 23rd, 2009

The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily to brand health and purchase consideration, and presents marketers with an unparalleled opportunity to build relationships with and influence consumers.
The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily [...]

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Tags: Hotel Marketing · Internet Marketing

Bing – 2009 Holiday Season More Traveler-friendly than the 2008 Season

September 11th, 2009

Fareologists at Bing Travel issued a preliminary outlook for the 2009 holiday travel season, uncovering a holiday season that is distinctly more traveler-friendly than the 2008 season.
This year, airfare for Thanksgiving travel to domestic destinations averages $327, down 22 percent from 2008 and virtually on par with 2007 fares. Christmas and New Year’s holiday airfare [...]

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Tags: Hotel Marketing · Travel Marketing