Entries Tagged as 'Hotel Marketing'

Successful Email Marketing Strategies for Hotels

October 23rd, 2009

E-mail remains a very powerful marketing tool when used correctly. E-mail usually has a higher psychological value than other social media communication. If you are consistently delivering value in your messages people will listen to what you have to say. They may even take action.
With all the hype over social media during the past several [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Crowne Plaza Chain to Reposition its Brand

October 22nd, 2009

Intercontinental Hotels Group is trialling new formats at its Crowne Plaza chain with the aim of repositioning the brand.
Crowne Plaza
Particular attention is being paid to the public spaces and the food offered in the hotel. It is also testing new ways of offering room service.
The trials are taking places in a selection of American hotels [...]

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Tags: Hotel Marketing · Travel Marketing

Power of Online Promotions: Guide on How to Make Promotions Work Successfully for Your Brand

October 20th, 2009

Reward and incentive-based promotions, which include a wide range of marketing strategies, such as sweepstakes, contests, loyalty/rewards, couponing, sampling, and other incentive offers, are gaining new popularity in these uncertain economic times.
This resurgent popularity is partly due to the power of promotions to interest, engage, and activate targeted consumer responses, and to produce immediate [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

TripAdvisor’s Reviews Impacts Hotel Choices of Business Travellers

October 19th, 2009

More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research.
The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Hotels offer airline check-in kiosks to print boarding passes

October 15th, 2009

To ease crowds jamming airline counters, more airports are installing self-service kiosks farther from the terminal lobby for travelers who don’t print their boarding passes at home.
“Off-site” check-in kiosks are appearing at airport rental car offices, hotel lobbies, parking garages and other outdoor locations near — but not in — the terminal. “It leads to [...]

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Tags: Hotel Marketing · Travel Marketing

Business Travel Survey shows 2010 Travel Budgets Remain Tight

October 14th, 2009

It’s been an ugly year for hotels. In the second quarter, revenue per available room, the industry benchmark of measuring performance, fell 19.5% from a year ago, says Smith Travel Research.
During any other year, that might signal a business boom. But few things seem normal in a year when the travel industry has been turned [...]

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Tags: Hotel Marketing · Travel Marketing

TripAdvisor Adds More Functionality to Property Owner’s Page

October 13th, 2009

TripAdvisor added a personalized customer satisfaction management dashboards to each property owner’s page on the site. Managers and owners can now instantly assess their performance, as determined by their guests, including trend and competitive analysis, and a new Customer Satisfaction Index.
TripAdvisor announced the addition of free, personalized customer satisfaction management dashboards to each property owner’s [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

UK Becoming More Popular Travel Destination for Americans and Australians

October 12th, 2009

50%+ increases in US and Australian Internet searches for flights to the UK
Edinburgh the most popular destination after London for American and Australian travellers
Budget airlines benefit from increase in overseas traffic
Experian Hitwise, the leading online competitive intelligence service, today reveals that both American and Australian Internet searches for flights to the UK have increased by [...]

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Tags: Hotel Marketing · Travel Marketing

Will Online Travel Agenies (OTAs) Win Online Travellers?

October 9th, 2009

Online travel agencies (OTAs) are becoming increasingly competitive with direct travel suppliers (airlines, hotels, rental car companies, etc.) by eliminating or reducing fees for many types of travel transactions.
I recently put the OTAs to the test for airfare, comparing offerings on Expedia, Orbitz, and Travelocity to the airlines’ own prices to determine the best value [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing