Social Media is all about conversation with customers. Online success of any business may rely more than ever on having a voice that people can trust, rely upon and consider it as credible source for information about a company or a product.
Marketers have ratcheted up their use of social media sites, which continue to garner [...]

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Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK.
Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK: a custom category consisting of the 100 most visited web properties in the UK [...]

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Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

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Robin Goad, a Research Director with Hitwise UK, presents most recent trends on travel industry in the UK. The slowdown in the economy, a raising cost of living, the slowdown in the housing market impact Bristish spending behaviour. Many British consumers are looking for ways to cut their expenditure and one area that British customers [...]

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Participation in social media can be time consuming. If you want to participate in online communities, monitor what your customers write about you and react quickly. get a list of helpful tools to short cut the process wherever possible.
On the social media your goal as a marketer is to influence and engage users who are [...]

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Judith L. Singer in her HTrends column looks at some trends that will play a role in shaping spa industry and provides some ideas that might help prepare hoteliers for the future.
Spas are ‘hot’ but it is easy to get ‘burned’ unless your spa development, marketing and management plans are on-trend and market-driven. There is [...]

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Websites that are not social networks may still want to be social — and now they can be, easily.
Easily insert social features to make “any app, any site, any friends” a reality
Last Monday Google announced a preview release of Google Friend Connect, a service that helps website owners grow traffic by enabling any site on [...]

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Many marketers are concerned with potentially negative results in social media channels. Search Engine Land has a great article with valuable lessons for any search marketer thinking about using social media as a lever for reputation management.
Expect to make mistakes. First, any active social marketer can expect to make mistakes which cost sleep, cause angst, [...]

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For any accommodation provider, large or small, it is now practically impossible to ignore the internet as a distribution and marketing channel. Competition is replete and hotels with the best marketing and distribution reach dominate. Here’s an article that serves as a great navigator for hoteliers to run successful online marketing campaign.
Unfortunately, many hoteliers are [...]

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