Rate management for hotels is a challenging area where many hotels are forced to concentrate on predicting demand in order to set rates. Many hotels are now working on a rate strategy that captures demand in order to maximise revenue.

[ Read more → ]

Hotel Marketers should incorporate an intergrated marketing approach where consistent messaging and branding throughout the purchasing process should be present.

[ Read more → ]

Based on careful thought about the future direction of place pages and feedback from online travel agencies, Google have removed reviews for hotels on maps and places.

[ Read more → ]

For years baby boomers have dominated the direction of hotel marketing, but now as more and more Gen Y’s and Gen X’s are traveling, hotels are now forced to focus their attention on the needs and wants of these segments.

[ Read more → ]

The recent meeting of delegates at the Boutique Hotel Summit which took place in London have presented the top ten trends for the future of boutique hotels.

[ Read more → ]

Social media sites such as facebook are becoming an essential component in the buyer decision making process, where referrals can be directly linked to sales. More than 15.2 million visitors to hotel websites in 2010 were referred through facebook.

[ Read more → ]

In this social business world, it is important that your facebook page is a strong representation of your company. This article outlines five key aspects a hotel should consider when designing and maintaining their social status on facebook.

[ Read more → ]

Ten social Media tips for hotels – Back to basics, with the essential elements needed for online hotel marketing through social media.

[ Read more → ]

Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).

[ Read more → ]