As the online leisure/unmanaged business travel market in the U.S. has matured, supplier Web sites and online travel agencies (OTAs) appear to have reached relatively stable market share, a new report from travel industry research authority PhoCusWright Inc. reveals.
PhoCusWright’s Online Travel Overview Eighth Edition, finds that supplier sites account for 61% of the online market [...]
Entries Tagged as 'Hotel Marketing'
Supplier Web Sites vs. Online Travel Agencies – Uneasy Equilibrium
December 16th, 2008
Tags: Hotel Marketing · Travel Marketing
US Hotel Prices Down by 5%, Yet Europe Keeping Strong
December 10th, 2008
The average price for hotel rooms across the world fell over the summer, according to the Hotels.com Hotel Price Index. The average price paid by travellers for a room during the period July-September 2008 fell by 3% globally, when compared to the same period in 2007.
This is the first year-on-year fall in prices measured in [...]
Tags: Hotel Marketing · Travel Marketing
Emerging Opportunities in Medical Tourism for Health Spa Resorts
December 8th, 2008
The multi-billion dollar medical travel sector could become an important new source of demand when traditional demand drivers are under increasing threat.
According to Jones Lang LaSalle Hotels’ most recent research FocusOn Medical Travel – fad or focus for hotel operators and investors?, the medical travel sector has potential to develop into a lucrative niche market [...]
Tags: Hotel Marketing · Travel Marketing
Can we Defend Luxury Hotels against Terrorist Attacks?
December 4th, 2008
For decades, luxury hotels have been oases for travelers in developing countries. But last week’s lethal attacks on two of India’s most famous hotels have underlined the extent to which these hotels are becoming magnets for terrorists.
Hotel executives and security experts say that little can be done to stop extensively trained gunmen with military assault [...]
Tags: Hotel Marketing · Travel Marketing
Travel Loyalty Programs Require a Makeover
November 28th, 2008
Travel and transportation companies need to revamp their loyalty programs to ” replace reluctant allegiance with genuine loyalty,” according to a new paper from IBM.
In addition, the U.S. market is saturated with only 40% of loyalty-program memberships considered active despite ever-increasing membership. That means people aren’t using the loyalty rewards they’re earning.
“Overall, it’s a pretty [...]
Tags: Hotel Marketing · Travel Marketing
Making Good Use of Social Media for Travel Industry
November 26th, 2008
For me, it all began some time ago with an article, written by a web marketing company, which asserted ‘Do you know what people are saying about your hotel on the Internet?’ That company even offered to monitor social media for individual hotels, as if a comment made on FaceBook would or could impact your [...]
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
Travelers Are Still Planning Trips Online despite Economic Concerns
November 24th, 2008
The economy may be bad around the world, but consumers are still planning trips, even if the research won’t become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising.
According to a recent report from comScore, Travel Ad Network (TAN) is the top [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Travel Marketing
Revenue Management for Hotels
November 20th, 2008
I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on the Net, but few hoteliers appear satisfied with the results. For many hoteliers, it’s been a challenge to measure sales results from their [...]
Tags: Hotel Marketing · Internet Marketing
Businesses Prefer the Internet to Book Trips
November 18th, 2008
Calling the airline is a thing of the past. US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.
The [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing

