Entries Tagged as 'Hotel Marketing'

Extended-stay Midprice Hotels – Will they Extend Revenue?

February 25th, 2009

Extended-stay hotels like these have been popular among hotel companies in recent years because they’re cheaper and easier to build. In 2008, the number of extended-stay rooms grew 6.7% to nearly 300,000, the highest growth rate in seven years, Highland Group says.
With blocks of guests staying weeks at a time, they also have fewer check-ins [...]

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Tags: Hotel Marketing · Travel Marketing

Security Concerns Over Online Travel Transactions

February 19th, 2009

Despite nearly half of travel transactions being made online , new findings from RBS WorldPay, reveal more than half (62 per cent) of consumers feel security is at risk purchasing over the internet.
With over half (55 per cent) of consumers ranking security as the most important factor when making an online purchase, the payment solutions [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Top 10 Trends in 2009 in Hospitality Industry by Ernst & Young

February 17th, 2009

The credit crunch, an increased focus on cost containment and the bottom line, leveraging brand awareness on the internet, fair value, globalization, green building and planning loan restructuring and modifications in a structured finance setting, are ranked at the top of the list. Find out which trends will impact the hospitality sector in 2009.
The credit [...]

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Tags: Hotel Marketing · Travel Marketing

Future Trends in Online Travel Booking

February 13th, 2009

Four years ago, booking online was already the cheapest way to organise travel. But what will the world of online travel look like in 2013?
A recent report from Forrester Research US Online Travel Forecast, 2008 To 2013 has a stab at guessing some of the key trends that will dominate Internet travel booking in four [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Travel Companies Use Twitter to Pitch Services and Respond to Customers

February 11th, 2009

Hotels, airlines, airports and other travel companies are joining the Twitter community, too, to pitch services, update travel conditions and respond directly to the individual needs of customers.
They’re finding the mobile nature of the technology is ideal for talking to travelers.
Problems no longer ‘quiet’
“We had one of our (frequent guest) members Twitter from the [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Travel Experts on Secure Online Payment Options

February 9th, 2009

Fraud experts warn the situation is likely to grow worse during an economic downturn, with small companies at greater risk than major firms of being targeted by fraudsters.
Payment experts from British Airways, Expedia, National Express, Flybe and Sunvil discussed the issue of credit card security.
All the companies represented employ online security measures. Some felt customers [...]

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Tags: Hotel Marketing · Travel Marketing

Building Up a Loyal Relationship with Customers is a Key to Success

February 5th, 2009

Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases.
Everyone knows luring consumers to a brand is difficult, and forging loyalty even more so. With most offerings in a given category relying on similar technologies or platforms, [...]

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Tags: Hotel Marketing · Internet Marketing

Useful Tools to keep track of Your Competitors

January 30th, 2009

Your competition is up to things. What sort of things? That’s hard to say. It could be innocuous stuff you don’t have to worry about, but maybe they’re quietly launching a new product or service that is so awesome it will ruin your business!
Don’t look now, but your competition is up to things. What sort [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

How Much Can You Trust Travelers Online Reviews?

January 28th, 2009

When TripAdvisor first burst on the scene it seemed like the answer – a reference tool that would help travellers find the gold in a big pile of dirt. Yet it hasn’t worked out that way, with reviews often raising more questions than answers, writes Martin Kelly, Editor, Travel Trends.
Get the truth, then go… So [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing