PKF Hospitality Research (PKF-HR) today announced that, according to an advance release of the September 2009 edition of Hotel Horizons(R), nine consecutive quarters of declining lodging demand will come to an end in the second quarter of 2010.
‘With the budgeting process underway at hotels around the U.S., the recovery of lodging demand is an important [...]

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Ferguson, VP of lodging demand and analysis for Expedia, shared 10 hotel trends using data generated from hotel bookings on Expedia.
1. Exchange rates are shifting travel patterns. “There are a lot more Americans traveling to the U.K. despite the economy. That’s simply because it has gotten so much cheaper,” he said. “It’s 35-percent cheaper just [...]

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Corporate travel is projected to drop by 15% this year, compared with 2008, while overall travel demand could decline by 11%, according to a study by a market research firm.
Despite signs that the country’s economic free fall may be bottoming out, demand for business travel continues to plummet, putting airlines and hotels in financial straits.
As [...]

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A new report, to be released Tuesday by Forrester Research, found that far from embracing the do-it-yourself era, many consumers were fed up with the complicated process of planning and booking travel.
“What we’ve seen is growing frustration,” said Henry H. Harteveldt, a Forrester travel analyst. “Consumers see other Web sites becoming easier to use – [...]

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Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a “very effective” promotion tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive.
The research, which included surveys of US advertisers and Internet users, found that while 83% of advertisers were familiar with Twitter, only 31% [...]

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A report in the UK has highlighted that the package holiday is making a “remarkable comeback”.
According to a report filed by The Telegraph, a rush for late deals because of the poor weather, coupled with the financial security offered by holiday firms should things go wrong, has seen the popularity of the package flourish once [...]

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Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here’s a quick exercise, the Landing Page Wonder Wheel- as in, “I wonder how to improve my landing pages?”- [...]

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The Irish Hotels Federation has said the sector is in crisis as it struggles to cope with a 20% overcapacity of 12,000 rooms.
Mr Power says expansion in recent years was unsustainable and 61,000 beds are now available in hotels around the county, compared with 40,000 in 2002.
The number of hotels in the country has doubled [...]

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The recession is taking a toll on travel industry loyalty marketing and rewards programs, according to Colloquy research on U.S. consumer attitudes and perceptions.
The travel-specific results indicate that customers are consolidating their spend with fewer hotels and fewer airlines as the travel-whenever-you-want-for-business “bubble” has burst, and consumers are no longer able to earn elite status [...]

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