Choosing a new CMS is a big decision – a CMS that is a good fit can put you in hotel heaven or a bad fit into hotel hell. Content Management System (CMS) is the platform on which a modern hotel’s website is typically built.
Content Management System (CMS) is the platform on which a modern [...]

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PhoCusWright predicted that the craze over apps may last only four or five years, but they will be crucial. Hotels and other hospitality-related industries need to plan a smart mobile strategy that will bridge the near- and long-term.
You may be right if you think the apps for smartphones like the iPhone or Android are passing [...]

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Spending on travel and tourism fell slightly last quarter after taking a nosedive earlier in the year — an encouraging sign for the battered industry.
Travel and tourism spending dropped at a 1.4% annual rate in the second quarter of 2009 from the first quarter, following an 8.9% decline in the first quarter, the Commerce Department [...]

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Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
1. Web Design
Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This [...]

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The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily to brand health and purchase consideration, and presents marketers with an unparalleled opportunity to build relationships with and influence consumers.
The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily [...]

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Fareologists at Bing Travel issued a preliminary outlook for the 2009 holiday travel season, uncovering a holiday season that is distinctly more traveler-friendly than the 2008 season.
This year, airfare for Thanksgiving travel to domestic destinations averages $327, down 22 percent from 2008 and virtually on par with 2007 fares. Christmas and New Year’s holiday airfare [...]

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A recent survey conducted by Market Metrix and TripAdvisor found that 85% of hotels have no guidelines for monitoring, responding to or acting on guest reviews. Perhaps this lack of direction explains why, according to TripAdvisor, only 4% of negative reviews are responded to!
Although the hospitality industry is still in the beginning stages of [...]

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Close-to-home holidays dubbed “staycations” by trend-watchers have proliferated in the financial crisis, but now the travel industry is gearing to draw another crowd — aging populations in countries like Germany whose spending power may outlast the downturn.
You could call them “greycationers”: the 50-plus age group mutating under a massive influx of baby-boomers who grew up [...]

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Digital marketing requires more than just the laptop-desktop web. As a result, the website, in its traditional sense, is diminishing in importance. I am not saying that brands no longer need websites — but I am saying that for many, the function of the website has changed.
The notion of the distributed web has matured. Digital [...]

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