As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up to buy and sell raves at a cost.

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Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.

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As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

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TripAdvisor, the world’s largest travel site*, yesterday announced the launch of a new Management Centre with free resources and content to help hospitality business owners, managers and marketers engage with the TripAdvisor traveller community, drive sales and manage their properties’ reputations online.

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A new study conducted by Cornell has highlighted the branding effect of promoting your hotel through online travel sites. The study suggests that hotels can expect hotels an increased reservation volume on the ‘brand.com’ site as a result of having it appear on the online travel agent site.

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With fewer consumers checking information before they leave the house, there’s an increase in the number of people now searching for places and services with their phones on–the-go. This article outlines five best practice tips for mobile marketing.

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The introduction of Google’s Hotel Finder was top of the agenda of discussions at the Third Annual Hotel Data Conference where attendees considered the role the product will play in channel management.

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A new report on online reviews reveals that online hotel review volume expanded significantly in 2010, as traveler opinion plays an increasingly powerful role in the online travel search-shop-buy process.

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Last week’s launch of Google’s Hotel Finder, or what the company calls “an experiment in finding the perfect hotel”, marks Google’s boldest move into the travel space yet, and one that clearly has the potential to disrupt the business of online hotel bookings.

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