Experian Marketing Services released data from its coupon report: Benchmark Data and Analysis for Email Marketers. Among their findings, was that 80% of online coupon mailings garnered higher transaction-to-click rates and transaction rates than non-coupon campaigns.
Sources Say Coupons Are Big, Particularly in Email Marketing
In other words, if you are using email marketing, you may want [...]

[ Read more → ]

The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs and other digital enhancements.
The high-end adventure travel company — which markets trips typically costing between $2,500 and $4,500 — first tried the tactic last winter with a 30,000-piece campaign that [...]

[ Read more → ]

Facebook is a “social utility” designed to facilitate connections between people as well as businesses. It can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.
Facebook Public Profile
A Facebook Public Profile (aka a Facebook Page) is an ideal place for businesses to establish a beachhead within [...]

[ Read more → ]

There are numerous factors that will determine whether a hotel website is great. Such factors like simplicity of navigation, easy understandability of information and powerful functionality could all affect the user experience which in the end will be the deciding report card of the hotel website.
Hotels often take great extend in trying to provide the [...]

[ Read more → ]

So you’ve set up a company fan page on Facebook and you’re letting your employees fire off messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations! Hold on, though. While social media might sound simple, there are as many ways to screw up in this new world as [...]

[ Read more → ]

A report produced quarterly by Deloitte, the business advisory firm, has found that year-to-September hotel performance fell across Europe. Revenue per available room (revPAR) performance in European hotels was down 19.2% to €58. This decline was driven by a 12.3% drop in average room rates to €108, while occupancy levels fell to 61.6%.
Commenting, Alex Kyriakidis, [...]

[ Read more → ]

A healthy skepticism can be a good thing when it comes to social media, as it is a new idea for most hotels and destinations. But for the general public, your target audience, social media has become a part of everyday Internet life. The benefits of social media are real, abundant and measureable.
The Internet has [...]

[ Read more → ]

Whether you are designing a new website, re-architecting an existing domain, or fixing user experience issues, site navigation plays a major role in overall user experience and conversions.
Looking for direction
Whether you are designing a new website, re-architecting an existing domain, or fixing user experience issues, site navigation plays a major role in overall user experience [...]

[ Read more → ]

Expedia and other OTAs have long touted what has become known in the industry as “the billboard effect” whereby they have claimed that positioning on their sites generates not only bookings through the OTA but also a halo effect on the hotels’ own sites by generating brand awareness.
Non-loyal consumers start many of their searches at [...]

[ Read more → ]