A day later than usual (due to Monday being a bank holiday), our ‘Top 30 Irish Hotels on Facebook’ list will be receiving its refresh today. This week we have a lot of movement, with 5 new entrants and 4 hotels moving up the table.

Has your hotel made the list?

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Figures from the Central Statistics Office have shown that January experienced a record drop since last year in the number of people visiting Ireland. What makes this worse is that the figures for last year were recorded as being the lowest since 2005.
Niall Gibbons, the Tourism Ireland Chief Executive has blamed the drop in visits on the poor weather conditions.

Overseas visitors made 313,000 trips to Ireland in January, a fall of more than 110,000 or 26% from the same month last year. The CSO said this was the biggest percentage fall since it began recording these figures in 2000.

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It’s one thing to decide on whether or not to start a social media campaign. It’s a competely different kettle of fish deciding WHICH KIND of social media campaign to run. To try to get to the bottom of this, Psychster Inc. and Allrecipes teamed up to study the effectiveness of the different kinds of campaigns and whether or not the campaigns really make a difference.
Such information could be useful when deciding on the best angle of attack for your hotel’s social media assault.

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Yes, it’s true…Facebook is now officially bigger than Google. A recent report by Experian Hitwise recently revealed that Facebook has overtaken Google as the most popular site on the internet. However, this doesn’t mean that you should abandon Google as a means of online marketing for your hotel. It still remains true that, when people want to book a hotel, Google and other such search engines are still the first port of call.

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Social Media is the biggest thing to hit word-of-mouth marketing ever. That’s why it’s important for hotels to maximise it’s benefit. Annemarie Dooling, a digital-strategist from New York has come up with 5 best practices for hotels engaging with their customers via the social media…

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Due to the interest we’ve received from hotels in the UK, we’ve decided to create a ‘top 30 on twitter’ list especially for them! Our Irish lists have proved to be very competitive with new entrants and fierce competition for places each week so it’ll be interesting to see what the UK can do.

Has your hotel made the list?

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Hotel consultant and author Daniel Edward Craig recently held an interview with the Social Media Program Manager at TripAdvisor. Among other things, the interview revealed some useful tips for hotels regarding the management of online hotel reviews…

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A new study from Cornell suggests that dropping your rates may not be the best strategy for your hotel.

At the IHF conference in Galway recently, Cathy A. Enz of the Cornell’s Centre for Hospitality Research presented the findings of a four year study on pricing, demand, and revenue dynamics for European hotels for the period 2006 through 2009. Her presentation included stats for Ireland, in particular the Dublin market. Needless to say, there was a vibrant debate discussion from attendee’s afterwards.

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These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build business for your hotel.
AdvertisingAge have been investigating trends across various categories and have come up with 10 essentials that may apply to your hotel’s social media campaign.

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