Entries Tagged as 'Hotel Marketing'

Rev Up Your RevPAR in 4 Different Ways

November 3rd, 2009

There are few things more important to hoteliers right now than finding ways to increase bookings. Hotels’ occupancy and RevPAR, always key metrics for the industry, are in desperate need of revitalization.
There are few things more important to hoteliers right now than finding ways to increase bookings. This is evident everywhere, from large chains advertising [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

Hotel prices at lowest level for five years

November 2nd, 2009

In Europe, the US and Latin America, hotel prices in Spring/Summer 2009 had fallen to levels well below those in 2004, according to the Hotels.com Hotel Price Index, meaning hotel room prices were at their lowest level for five years.
UK travellers enjoy lower prices in many destinations
The average price of a room in Barcelona was [...]

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Tags: Hotel Marketing · Travel Marketing

Generation X and Millennials – Different Needs, Different Marketing Strategies

October 30th, 2009

Most businesses are well aware of how to market to Generation X (those born 1961-1981), mainly because so many people in business today are part of Generation X.
But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

How do people search for travel in the UK?

October 29th, 2009

In the UK, Travel websites rely on search engines for two fifths of their traffic. In order to understand a bit more about what us Brits are actually searching for, we recently carried out some analysis of search behaviour within the UK travel sector.
In the UK, Travel websites rely on search engines for two fifths [...]

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Tags: Hotel Marketing · Travel Marketing

Irish Tourists Amongst Europe’s Biggest Travel Spenders

October 28th, 2009

Hotels.com Hotel Price Index reveals Irish and Norwegian travellers willing to spend more than other Europeans on a hotel room abroad, while Germans and Finns spend the least.
Hotels.com’s latest Hotel Price Index (HPI) has revealed that Irish and Norwegian travellers are bearing the mantle of being Europe’s biggest spenders when travelling abroad, spending on average [...]

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Tags: Hotel Marketing · Travel Marketing