A few days ago, Josiah Mackenzie from HotelMarketingStrategies.com spoke with the Director of Digital Strategy at the Jumeirah Group, Terry Kane, about their hotel chain’s social media strategy. The Jumeirah Group includes some of the most iconic hotels in the world, including Burj Al Arab and Jumeirah Essex House in New York.

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Customer engagement is worth going after in a big way, according to Econsultancy’s research. Engaged customers tend to stick around for longer, buy more often and refer your brand to their friends. What’s not to like?

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Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.

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This week, our Top UK Hotels on Twitter has no new entries and 1 hotel have moved up the table!

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 2 new entrants at number 20 and 28.

Has your hotel made the list?

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It’s time for this week’s Top 30 Irish Hotels on Twitter. We have 1 new entry at number 30 and 2 hotels pushing their way up the table.

Has your hotel made the list?

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Twitter is currently in the beta testing stage of a new feature that will undoubtedly strengthen a hotel’s presence on twitter. The ‘Twitter Business Center’ adds a few new key features but is currently only active on a select few accounts. Among the new features are the ability to verify the authenticity of the account and also the possibility to accept direct messages from those who you are not currently following.

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Priceline today reported its financial results for the 1st quarter 2010. Gross travel bookings for the 1st quarter, which refers to the total dollar value (generally inclusive of all taxes and fees) of all travel services purchased by consumers, were $3.0 billion, an increase of 52.5% over a year ago.

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This week, our Top UK Hotels on Twitter has no new entries and 1 hotel has moved up the table!

Has your hotel made the list?

[ Read more → ]