Smartphones are empowering a segment of hotel customers often overlooked by the industry: last-minute buyers who aren’t traveling.
Hoping to draw impulsive buyers addicted to daily coupon alerts, hotels and online travel agencies are introducing a flurry of new specials and features targeting those who book a room locally on the day of the stay.

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It shouldn’t be news to you by now that Twitter is an essential tool for your hotel’s social media efforts. It’s a great channel that allows you to connect with your guests and see what people are writing about your brand.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 0 hotels move up the table and 0 new entries.

Has your hotel made the list?

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Not having a mobile compatible website heading in to 2012 is going to hinder your business growth capabilities, so here are five good reasons you should have a mobile site going into 2012.

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Google has launched “Think Insights”, a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library, planning tools, and a section for emerging digital trends.

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According to a recent study on website optimisation – Online travel retailers are losing more than £2 billion a year as a result of simple website inefficiencies. The research analysed feedback data from nearly 8,000 online travel buyers and found that errors in areas such as pricing, user experience and product were directly contributing to lost travel sales.

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Yesterday Google formally announced some changes in the presentation of local results on Google.com SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. In the coming weeks, you’ll start seeing the improved local search experience in more than 40 language

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Social media can provide valuable customer feedback about their products by allowing them to eavesdrop on these conversations. The desire to listen in on customers’ online conversations about products is so pervasive across companies that it has spawned a cottage industry of listening companies that regularly scan online conversations to gauge customer sentiment.

But how accurately do these conversations represent the true underlying sentiment of a product’s customers?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 2 new entries.

Has your hotel made the list?

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