Taking a look at the European Hospitality Results – 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates.

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It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others.
Following a four month investigation, the Advertising Standards Authority found that it was possible for “non-genuine content” to appear on Tripadvisor, which is designed to allow holidaymakers to share tips and opinions on places [...]

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TripAdvisor’s new Management Dashboard provides hotels with data and information on how they are engaging with customers and guests online, target areas for improvement and make informed, up-to-the-minute decisions. Hotels also get a list of competitors most viewed by the same people who view the business’ page.

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Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.

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Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group have combined to establish a joint venture creating a hotel search site under the leadership of CEO John Davis, founder of the Pegasus hotel distribution and technology service.

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The upcoming year is projected to be a better and brighter one for the hospitality industry, but what are the new factors driving the market in 2012? The landscape is evolving quickly as new technology demands that hotels become more social and engaging in their marketing efforts, travelers are looking for the best value propositions, and consumer demand is pushing for hotels to make concerted efforts on property upgrades and improvements.

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62% of travel brands don’t have a mobile friendly website. This was just one of the findings from a recent global EyeforTravel survey which examined key trends in travel marketing and distribution.Travel & hospitality brands need to make mobile a top priority for 2012

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US adults now spend more time on mobile devices each day than they do with print media, according to a new forecast by eMarketer. Time spent with the internet and mobile phones is up 7.7% and 30%, respectively

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Smartphones are empowering a segment of hotel customers often overlooked by the industry: last-minute buyers who aren’t traveling.
Hoping to draw impulsive buyers addicted to daily coupon alerts, hotels and online travel agencies are introducing a flurry of new specials and features targeting those who book a room locally on the day of the stay.

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