Entries Tagged as 'Google'

Google to Buy TripAdvisor?

March 14th, 2012

The rumour is not exactly new. Talk of such a monumentally huge deal has dripped into conversations on countless occasions over many years, but it is certainly doing the rounds again – and with some intensity. In the halls of ITB Berlin last week there were a number of occasions again where the likelihood of deal being brokered was discussed and, of course, what it could mean for the industry.

[ Read more → ]

Tags: Google · tripadvisor

SEO, PPC and Social Search Trends for 2012

February 23rd, 2012

Google is the biggest source of traffic for most travel companies and considering the way Google’s offerings are evolving, marketers need to be flexible and creative.

[ Read more → ]

Tags: Google · Search Engine Optimisation

Google+ Affects the Hotelier’s SEO Strategy

February 2nd, 2012

What’s the Issue?
Google recently rolled out “Search Plus Your World,” a layout that includes social recommendations made by users in your Google+ circles. When logged into your Google account, not only do you see results with recommendations…:…if there is enough interest, there is a separate sidebar dedicated to relevant Google+ pages:

You can also toggle [...]

[ Read more → ]

Tags: Google · Social Media

Google Offers Innovation in Hotel Finder Features

January 23rd, 2012

Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.

[ Read more → ]

Tags: Google · Hotel Marketing

Google+ Introduces New Socialising Feature

January 19th, 2012

Googel have introduced a new feature that lets you share directly from Google+ search results, and contribute to a topical Google+ stream. This is a great move to bring all of Google+’s data together to make the social network feel more social, and to increase the stickiness of posts and trends.

[ Read more → ]

Tags: Google · Social Media

Google Search Changes

January 16th, 2012

There has been a huge maelstrom about Google integrating Google+ into its search links.
Twitter and others are complaining that Google is throwing its massive 65 percent-plus market share weight around and quashing smaller competitors. The reason Twitter and others are so threatened is that the pattern of shared links within Google+ provides a decent enough indicator as to what links are interesting.

[ Read more → ]

Tags: Google · Twitter

Google+ Introduces a New App: Personalising Search Results

January 11th, 2012

Google has begun to integrate Google+ posts, pages and profiles into its Google.com search results. The move is meant to personalize search, and offers some interesting opportunities for content discovery – but first and foremost, it’s gonna be a big boost for Google+ itself.

[ Read more → ]

Tags: Google · Social Media · Social Media Marketing for Hotels

Google+ Introduces New Features

December 21st, 2011

Google+ is adding some important features for Page owners. Among them: support for multiple administrators, notifications, and a consolidated view of how Google+ users have engaged with a brand page.

[ Read more → ]

Tags: Google · Social Media

Google Tests Its Hotel Finder As A New Comparison Ad

December 15th, 2011

Hotel industry, Take a look at Hotel Finder: Google appears to be running a test that places its own Google Hotel Finder at the top of very competitive, hotel-related queries. The Hotel Finder ad is listed as a “comparison ad” and is separated very slightly from the regular AdWords listings below it.

[ Read more → ]

Tags: Google · Travel Marketing