Entries Tagged as 'Google'

How Google+ Can Succeed at Business Without Really Trying

April 5th, 2012

Many have already dismissed Google+ as a failed venture, but it would be premature to write off the network as a social experiment gone awry. Just as Gmail was key to Google’s enterprise play, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers.

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Tags: Google

Google Gives Search a Refresh

March 23rd, 2012

Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share. Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.

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Tags: Google · Search Engine Optimisation

Roomkey.com Expands Internationally

March 22nd, 2012

Room Key, an innovative new hotel search engine owned by six of the world’s leading hotel companies, announced today that it has expanded its presence outside of the United States by launching its first international websites in the United Kingdom, Canada, Australia and New Zealand.

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Tags: Google · Hotel Marketing

Google to Buy TripAdvisor?

March 14th, 2012

The rumour is not exactly new. Talk of such a monumentally huge deal has dripped into conversations on countless occasions over many years, but it is certainly doing the rounds again – and with some intensity. In the halls of ITB Berlin last week there were a number of occasions again where the likelihood of deal being brokered was discussed and, of course, what it could mean for the industry.

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Tags: Google · tripadvisor

SEO, PPC and Social Search Trends for 2012

February 23rd, 2012

Google is the biggest source of traffic for most travel companies and considering the way Google’s offerings are evolving, marketers need to be flexible and creative.

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Tags: Google · Search Engine Optimisation

Google+ Affects the Hotelier’s SEO Strategy

February 2nd, 2012

What’s the Issue?
Google recently rolled out “Search Plus Your World,” a layout that includes social recommendations made by users in your Google+ circles. When logged into your Google account, not only do you see results with recommendations…:…if there is enough interest, there is a separate sidebar dedicated to relevant Google+ pages:

You can also toggle [...]

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Tags: Google · Social Media

Google Offers Innovation in Hotel Finder Features

January 23rd, 2012

Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.

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Tags: Google · Hotel Marketing

Google+ Introduces New Socialising Feature

January 19th, 2012

Googel have introduced a new feature that lets you share directly from Google+ search results, and contribute to a topical Google+ stream. This is a great move to bring all of Google+’s data together to make the social network feel more social, and to increase the stickiness of posts and trends.

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Tags: Google · Social Media

Google Search Changes

January 16th, 2012

There has been a huge maelstrom about Google integrating Google+ into its search links.
Twitter and others are complaining that Google is throwing its massive 65 percent-plus market share weight around and quashing smaller competitors. The reason Twitter and others are so threatened is that the pattern of shared links within Google+ provides a decent enough indicator as to what links are interesting.

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Tags: Google · Twitter