Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share. Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.
Entries Tagged as 'Google'
March 23rd, 2012
March 22nd, 2012
Room Key, an innovative new hotel search engine owned by six of the world’s leading hotel companies, announced today that it has expanded its presence outside of the United States by launching its first international websites in the United Kingdom, Canada, Australia and New Zealand.
March 14th, 2012
The rumour is not exactly new. Talk of such a monumentally huge deal has dripped into conversations on countless occasions over many years, but it is certainly doing the rounds again – and with some intensity. In the halls of ITB Berlin last week there were a number of occasions again where the likelihood of deal being brokered was discussed and, of course, what it could mean for the industry.
February 23rd, 2012
Google is the biggest source of traffic for most travel companies and considering the way Google’s offerings are evolving, marketers need to be flexible and creative.
February 2nd, 2012
What’s the Issue?
Google recently rolled out “Search Plus Your World,” a layout that includes social recommendations made by users in your Google+ circles. When logged into your Google account, not only do you see results with recommendations…:…if there is enough interest, there is a separate sidebar dedicated to relevant Google+ pages:
You can also toggle [...]
January 23rd, 2012
Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.
January 19th, 2012
Googel have introduced a new feature that lets you share directly from Google+ search results, and contribute to a topical Google+ stream. This is a great move to bring all of Google+’s data together to make the social network feel more social, and to increase the stickiness of posts and trends.
January 16th, 2012
There has been a huge maelstrom about Google integrating Google+ into its search links.
Twitter and others are complaining that Google is throwing its massive 65 percent-plus market share weight around and quashing smaller competitors. The reason Twitter and others are so threatened is that the pattern of shared links within Google+ provides a decent enough indicator as to what links are interesting.
January 11th, 2012
Google has begun to integrate Google+ posts, pages and profiles into its Google.com search results. The move is meant to personalize search, and offers some interesting opportunities for content discovery – but first and foremost, it’s gonna be a big boost for Google+ itself.