Entries Tagged as 'Google'

Google Introduces a ‘Share’ Button for Google+

April 25th, 2012

Google introduces a share button for Google+ – The new button enables website operators to more easily encourage visitors to spread content among connections on Google’s social network.

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Tags: Google · Social Media

170m Users have Registered for Google+

April 19th, 2012

Google has come up with a more functional and flexible version of Google+. The company also shared that more than 170 million people have upgraded to Google+. In a posting on the company’s official blog, Google senior vice president Vic Gundotra emphasised that the focus is on building a seamless social experience, all across Google.

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Tags: Google · Social Media

Online Hotel Marketing Metrics

April 18th, 2012

Digital marketing is all about results. Unlike offline marketing, in the online and mobile space we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. There is no medium that allows tracking like the Internet does, yet in hospitality, we didn’t adopt these tracking technologies at first introduction. Instead, we relied on cheap or free analytical tools to provide us with important information used to make major decisions. As a result, we are often basing integral marketing decisions on inferior information.

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Tags: Google · Hotel Marketing

TripAdvisor Fends Off Google

April 11th, 2012

TripAdvisor appears to be trying to cut its reliance on Google for search engine referrals. Perhaps ironically — but out of necessity — TripAdvisor is a heavy advertiser with Google’s leading search service.

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Tags: Google · tripadvisor

How Google+ Can Succeed at Business Without Really Trying

April 5th, 2012

Many have already dismissed Google+ as a failed venture, but it would be premature to write off the network as a social experiment gone awry. Just as Gmail was key to Google’s enterprise play, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers.

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Tags: Google

Google Gives Search a Refresh

March 23rd, 2012

Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share. Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.

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Tags: Google · Search Engine Optimisation

Roomkey.com Expands Internationally

March 22nd, 2012

Room Key, an innovative new hotel search engine owned by six of the world’s leading hotel companies, announced today that it has expanded its presence outside of the United States by launching its first international websites in the United Kingdom, Canada, Australia and New Zealand.

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Tags: Google · Hotel Marketing

Google to Buy TripAdvisor?

March 14th, 2012

The rumour is not exactly new. Talk of such a monumentally huge deal has dripped into conversations on countless occasions over many years, but it is certainly doing the rounds again – and with some intensity. In the halls of ITB Berlin last week there were a number of occasions again where the likelihood of deal being brokered was discussed and, of course, what it could mean for the industry.

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Tags: Google · tripadvisor

SEO, PPC and Social Search Trends for 2012

February 23rd, 2012

Google is the biggest source of traffic for most travel companies and considering the way Google’s offerings are evolving, marketers need to be flexible and creative.

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Tags: Google · Search Engine Optimisation