Entries Tagged as 'Google'

Google Search – Introduces the Knowledge Graph

May 17th, 2012

Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by the user this is why Google are constantly trying to impove search results. So today Google are very excited to launch the Knowledge Graph, which will help you discover new information quickly and easily.

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Tags: Google · Search Engine Optimisation

Global Smartphone Usage

May 16th, 2012

Google Research confirms the increasing usage of smartphones around the world. Last October, Google launched their Mobile Planet, a resource enabling anyone to visualize the ways smartphones are transforming how people connect with information, each other and the places around them. Smartphone adoption has gone global!

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Tags: Google · Mobile / Location Based Marketing

Google+ Pages Embraced by Brands

May 10th, 2012

The future of Google’s greatest social networking effort to date, Google+, may be debatable, but the search giant hasn’t found it very difficult to lure brands to Google+.

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Tags: Google · Social Media

Google positions Hotel Finder ahead of organic search results

May 2nd, 2012

Google is repositioning its Hotel Finder product to a spot just above organic results on search results pages for users in the US

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Tags: Google · Search Engine Optimisation

Google Introduces a ‘Share’ Button for Google+

April 25th, 2012

Google introduces a share button for Google+ – The new button enables website operators to more easily encourage visitors to spread content among connections on Google’s social network.

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Tags: Google · Social Media

170m Users have Registered for Google+

April 19th, 2012

Google has come up with a more functional and flexible version of Google+. The company also shared that more than 170 million people have upgraded to Google+. In a posting on the company’s official blog, Google senior vice president Vic Gundotra emphasised that the focus is on building a seamless social experience, all across Google.

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Tags: Google · Social Media

Online Hotel Marketing Metrics

April 18th, 2012

Digital marketing is all about results. Unlike offline marketing, in the online and mobile space we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. There is no medium that allows tracking like the Internet does, yet in hospitality, we didn’t adopt these tracking technologies at first introduction. Instead, we relied on cheap or free analytical tools to provide us with important information used to make major decisions. As a result, we are often basing integral marketing decisions on inferior information.

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Tags: Google · Hotel Marketing

TripAdvisor Fends Off Google

April 11th, 2012

TripAdvisor appears to be trying to cut its reliance on Google for search engine referrals. Perhaps ironically — but out of necessity — TripAdvisor is a heavy advertiser with Google’s leading search service.

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Tags: Google · tripadvisor

How Google+ Can Succeed at Business Without Really Trying

April 5th, 2012

Many have already dismissed Google+ as a failed venture, but it would be premature to write off the network as a social experiment gone awry. Just as Gmail was key to Google’s enterprise play, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers.

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Tags: Google