Google is taking its Street View feature indoors. The company announced last May it would be taking interior shots of stores, but now it is moving out of its pilot phase with more 360 degree interiors cropping up online.

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Google is about to take what it calls “a whole new approach” to search advertising, the foundation of its massive revenues. Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an advertiser will create a campaign by bidding to run ads alongside specific keyword searches. With the new product, advertisers just point AdWords toward the pages that they want to promote. Then Google matches the ad with the best searches and generates an appropriate headline.

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Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.

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Searches from mobile devices account for 14% of Google’s traffic up from around 4% last year, underling the importance of having a mobile strategy. Ian Carrington, the search engine’s director of mobile, told the Travolution Summit firms that do not have a mobile strategy do not have a future strategy.

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Google has introduced a new conversion tracking metric for AdWords. All AdWords accounts will now have the ability to report calls placed from mobile pages.

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Google has tried to reassure the travel industry that it was not encroaching on its business. According to Head of travel UK and Ireland Nigel Huddleston Google have no plans to enter the booking stage, but would like to play a role in the sharing and experiencing stages of travel.

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Earlier this year Google announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, they have made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.

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For quite sometime now Google have been trying to compete with facebook, now they have launched the +1 button in order to direct their strategy to harness a more social networking profile. As the company begin to introduce brand pages, information has been leaked as to how brands will use the social network.

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Yesterday evening Google launched its Google Analytics Real-Time reports that allow you to view your site statistics as they come in. This new product will allow you to see active visitors on the site and measure the real-time response to social media.

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