Google is the biggest source of traffic for most travel companies and considering the way Google’s offerings are evolving, marketers need to be flexible and creative.
Entries Tagged as 'Google'
February 23rd, 2012
February 2nd, 2012
What’s the Issue?
Google recently rolled out “Search Plus Your World,” a layout that includes social recommendations made by users in your Google+ circles. When logged into your Google account, not only do you see results with recommendations…:…if there is enough interest, there is a separate sidebar dedicated to relevant Google+ pages:
You can also toggle [...]
January 23rd, 2012
Google’s new “find hotels by travel time” experiment is, however, an example of how Google might deliver new functionality and shake things up in the intensely competitive yet paradoxically complacent travel segment.
January 19th, 2012
Googel have introduced a new feature that lets you share directly from Google+ search results, and contribute to a topical Google+ stream. This is a great move to bring all of Google+’s data together to make the social network feel more social, and to increase the stickiness of posts and trends.
January 16th, 2012
There has been a huge maelstrom about Google integrating Google+ into its search links.
Twitter and others are complaining that Google is throwing its massive 65 percent-plus market share weight around and quashing smaller competitors. The reason Twitter and others are so threatened is that the pattern of shared links within Google+ provides a decent enough indicator as to what links are interesting.
January 11th, 2012
Google has begun to integrate Google+ posts, pages and profiles into its Google.com search results. The move is meant to personalize search, and offers some interesting opportunities for content discovery – but first and foremost, it’s gonna be a big boost for Google+ itself.
December 21st, 2011
Google+ is adding some important features for Page owners. Among them: support for multiple administrators, notifications, and a consolidated view of how Google+ users have engaged with a brand page.
December 15th, 2011
Hotel industry, Take a look at Hotel Finder: Google appears to be running a test that places its own Google Hotel Finder at the top of very competitive, hotel-related queries. The Hotel Finder ad is listed as a “comparison ad” and is separated very slightly from the regular AdWords listings below it.
December 6th, 2011
Over the past eight months, Google has steadily released one revolutionary new feature after another. On March 17, the company announced a new version of Google Analytics. Up until this point, users could decide whether they preferred to stick with the old interface or switch to the new one. However, Google recently announced that the old version of GA will be turned off in January 2012